Tag Archives: brand design

10 Essential Branding Tips from Design Educators

The importance of branding is a topic that designers face daily— from creating a brand from the ground up, to maintaining brand standards, to communicating branding strategy to clients, and to establishing ourselves as our own brand. Over the years, we have written articles on branding tips, excerpted lessons from HOW Design University courses,...

Break the Boundary Lines of Design Thinking

“When we don’t differentiate, the brand is nothing more than a quality promise to the consumer. But if there are six brands on the shelf and no one’s brave enough to stand out from one another, she’s [the consumer] is just going to switch from one to the other.” Christine Mau shared this revelation...

4 Credibility-Based Logo Design Strategies

A logo is one of the most important aspects of any business, and most designers have spent a fair share of time creating effective logos for clients. In the Logo Design Awards there are no categories, and it doesn’t matter if your logo was created for yourself, for work or just for fun. Show...

The Weirdest Brands of Today

If you’re one of those people who sits down to the Superbowl for the commercials more than the sport, you’ve likely seen a more than a few wacky ads. In fact, some companies thrive by branding themselves in weird ways. Freelance writer Johnny Rowntree has noted a few examples. Read on for the weirdest...

Five Steps For Better Branding

No matter what stage you are at in business – a fledgling designer branching out on your own for the first time, an established designer working for a big conglomerate or anything in between – branding is important. The first thing you might think of when you think of “branding” is the quintessential “logo”....