Leading brand strategist Hajj Flemings inspires people and brands to build, launch and grow their ideas. Here, he shares his thoughts on changing the world.
Whether you’re a freelancer or an in-house designer, or at a studio or agency, you’ll probably have to rebrand at least once, performing surgery on yourself. Here, industry experts explore rebranding strategy when it comes to your own design business.
One of the best places to look each year for brand identity inspiration is the PRINT Regional Design Awards. In celebration of both today's deadline and yet another year of honoring the country's top talent, we're spotlighting some of the most exemplary brand identity design from last year's RDA.
Friendly and puffy, meet Buffy, "the world's most comfortable comforter." With a playful brand identity created by Natasha Jen's team at Pentagram, Buffy looks—and feels—comfy. It's a fresh take on bedding brand identity, so unique, so different that you might not know what to make of it.
To ignore what's happening in the periphery is to develop brand tunnel vision. That's why global agency verynice is sharing their step-by-step ...
Aaron Keller, co-author of The Physics of Brand, talks about whether our society could exist without brands in this HOW Design Live podcast. Listen here.
Check out award winning brand and identity design projects from the Print Regional Design Annual.
In this HOW Live podcast, Dr. Bill Haig shares his knowledge on brand credibility. Tune in for expert branding advice.
Design plays a critical role in the development & evolution of a brand. HOW asks 4 branding experts about the factors that influence brand success & why.
The importance of branding is a topic that designers face daily— from creating a brand from the ground up, to maintaining brand standards, to communicating branding strategy to clients, and to establishing ourselves as our own brand. Over the years, we have written articles on branding tips, excerpted lessons from HOW Design University courses,...