Tag Archives: brand design

Necessity is the Mother of Rebranding

Whether you’re a freelancer or an in-house designer, or at a studio or agency, you’ll probably have to rebrand at least once, performing surgery on yourself. Here, industry experts explore rebranding strategy when it comes to your own design business.

Buffy’s Brand Puts the Fun in Function

Friendly and puffy, meet Buffy, "the world's most comfortable comforter." With a playful brand identity created by Natasha Jen's team at Pentagram, Buffy looks—and feels—comfy. It's a fresh take on bedding brand identity, so unique, so different that you might not know what to make of it.

10 Essential Branding Tips from Design Educators

The importance of branding is a topic that designers face daily— from creating a brand from the ground up, to maintaining brand standards, to communicating branding strategy to clients, and to establishing ourselves as our own brand. Over the years, we have written articles on branding tips, excerpted lessons from HOW Design University courses,...