Tag Archives: brand development

An Interview with Adam Ladd, Fresh Off Making the HOW 100

Adam Ladd has worked in branding, art direction, and magazine layout, and along the way, he happened to see and use type—a lot. Having been the art director and designer for both HOW and Print magazines, you've probably seen his work, especially if you were a regular reader of those two publications.

Brand Clarity: The Secret Weapon of the Most Powerful Brands

When developing a brand strategy, focusing on clarity is key. The strongest brands in the world express a clear, effective and relevant message. Learn how to identify and create a strong, clear brand with instructor Roy Levitt in Brand Clarity: The Secret Weapon of the Most Powerful Brands, a live design tutorial. In this...