In the latest HOW Design Live podcast episode, Ilise Benun talks with Ben Callahan, President of Sparkbox, about how his team collaborated with the internal teams at Gap to build Stitch, Gap's design system.
Friendly and puffy, meet Buffy, "the world's most comfortable comforter." With a playful brand identity created by Natasha Jen's team at Pentagram, Buffy looks—and feels—comfy. It's a fresh take on bedding brand identity, so unique, so different that you might not know what to make of it.
One of the best places to look each year for brand identity inspiration is the PRINT Regional Design Awards. In celebration of both today's early-bird deadline and yet another year of honoring the country's top talent, we're spotlighting some of the most exemplary brand identity design from last year's RDA.
How do you celebrate 100 years of Transport for London's Johnston typeface, an iconic typeface used across London's bus, rail and Underground systems?
As both a face and a function, brand archetypes can reveal how a brand shows up in the world, how it is motivated and what triggers it. Very simply, archetypes can facilitate the understanding of a brand and why it attracts certain customers.
Color is a critical aspect of any identity design project, and it's often the subject of disagreement. Here's how to communicate clearly about color.
Check out these eye-catching resume designs for some great inspiration and learn how to fine-tune your own self-promotion package.
The Dieline teamed up with Pearlfisher New York to update The Dieline's branding and identity. The Dieline's CEO, founder and editor-in-chief, Andrew Gibbs weighs in on the rebrand, website redesign and provides exclusive photos of the work-in-progress.
Hallmark released their recent brand identity that's a great combination of hand-rendered type and casual tone. Read more about the ideas behind the redesign.
The other fish are jealous and one day, a fish asks him to pull one off his skin and give it to him. When Rainbow Fish refuses he is viewed as "rude" and no one wants to play with him anymore.