Tag Archives: brand identity

Buffy’s Brand Puts the Fun in Function

Friendly and puffy, meet Buffy, "the world's most comfortable comforter." With a playful brand identity created by Natasha Jen's team at Pentagram, Buffy looks—and feels—comfy. It's a fresh take on bedding brand identity, so unique, so different that you might not know what to make of it.

Andrew Gibbs on The Dieline’s New Branding

The Dieline teamed up with Pearlfisher New York to update The Dieline's branding and identity. The Dieline's CEO, founder and editor-in-chief, Andrew Gibbs weighs in on the rebrand, website redesign and provides exclusive photos of the work-in-progress.