Tag Archives: brand identity

Buffy’s Brand Puts the Fun in Function

Friendly and puffy, meet Buffy, "the world's most comfortable comforter." With a playful brand identity created by Natasha Jen's team at Pentagram, Buffy looks—and feels—comfy. It's a fresh take on bedding brand identity, so unique, so different that you might not know what to make of it.

brand identity examples from the RDA

10 Stellar Brand Identities from the Regional Design Awards

One of the best places to look each year for brand identity inspiration is the PRINT Regional Design Awards. In celebration of both today's early-bird deadline and yet another year of honoring the country's top talent, we're spotlighting some of the most exemplary brand identity design from last year's RDA.

Andrew Gibbs on The Dieline’s New Branding

The Dieline teamed up with Pearlfisher New York to update The Dieline's branding and identity. The Dieline's CEO, founder and editor-in-chief, Andrew Gibbs weighs in on the rebrand, website redesign and provides exclusive photos of the work-in-progress.