As both a face and a function, brand archetypes can reveal how a brand shows up in the world, how it is motivated and what triggers it. Very simply, archetypes can facilitate the understanding of a brand and why it attracts certain customers.
Color is a critical aspect of any identity design project, and it's often the subject of disagreement. Here's how to communicate clearly about color.
Check out these eye-catching resume designs for some great inspiration and learn how to fine-tune your own self-promotion package.
The Dieline teamed up with Pearlfisher New York to update The Dieline's branding and identity. The Dieline's CEO, founder and editor-in-chief, Andrew Gibbs weighs in on the rebrand, website redesign and provides exclusive photos of the work-in-progress.
Hallmark released their recent brand identity that's a great combination of hand-rendered type and casual tone. Read more about the ideas behind the redesign.
The other fish are jealous and one day, a fish asks him to pull one off his skin and give it to him. When Rainbow Fish refuses he is viewed as "rude" and no one wants to play with him anymore.
No matter what stage you are at in business – a fledgling designer branching out on your own for the first time, an established designer working for a big conglomerate or anything in between – branding is important. The first thing you might think of when you think of “branding” is...
This week's installment of Jose Caballer's The Skool focuses on using UX to create your brand's personality.
Watch this episode of THE SKOOL as Jose and the gang dive into branding and brand identity.