This Just In
MDS Best Sellers
Subscribe to How
HOW Blog Feeds
Tag Archives: brand identity
Color is a critical aspect of any identity design project, and it’s often the subject of disagreement. Here’s how to communicate clearly about color.
As both a face and a function, brand archetypes can reveal how a brand shows up in the world, how it is motivated and what triggers it. Very simply, archetypes can facilitate the understanding of a brand and why it attracts certain customers.
Get inspired. Design TV, presented by HOW and Print, brings you inspirational career advice from the design industry’s most successful business owners and visionaries, including author Bryony Gomez-Palacio, Jessica Hische and authors Tim Lapetino and Jason Adam. Gain valuable insight …