Tag Archives: brand identity

The Connection Between Archetypes And Brand

As both a face and a function, brand archetypes can reveal how a brand shows up in the world, how it is motivated and what triggers it. Very simply, archetypes can facilitate the understanding of a brand and why it attracts certain customers. More

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Top Inspirational Career Advice from Successful Freelance Design Business Owners

Get inspired. Design TV, presented by HOW and Print, brings you inspirational career advice from the design industry’s most successful business owners and visionaries, including author Bryony Gomez-Palacio, Jessica Hische and authors Tim Lapetino and Jason Adam. Gain valuable insight … More

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