Tag Archives: brand strategy

Necessity is the Mother of Rebranding

Whether you’re a freelancer or an in-house designer, or at a studio or agency, you’ll probably have to rebrand at least once, performing surgery on yourself. Here, industry experts explore rebranding strategy when it comes to your own design business.

Q&A: How to Communicate Brand Strategy to Clients

I’ve been consumed with gathering all the branding tips I can. My hyperfocus on everything branding might be a little obsessive at the moment, but that’s because I’m reevaluating my own personal brand. Plus, it’s always beneficial to be informed of the best branding practices. In the process of devouring all the branding information, I...

Nimble: Crafting Digital Narrative Experiences

The author of more than twenty books, a HOW Design Live speaker and a design professor at Kean University, Robin Landa recently released her newest book about design thinking, Nimble: Thinking Creatively in the Digital Age. The newest addition to her collective work focuses on merging creative thinking skills with critical thinking skills to...

Website Design Tips and Resources

Have you registered for HOW Design Live 2015? HOW delivers everything you need to pursue a fulfilling, successful creative career—in one essential event   Presenting ideas, products and content compellingly online involves intensive research and outlining a smart strategy. For both beginners and professionals alike, staying up-to-date on the latest branding, marketing and web design...

Brand Strategy

4 Key Reasons Why Branding is Important

You know that branding is the key to any company, whether they sell coffee or industrial parts or clothing. But convincing your organization or clients that branding is necessary for all components of their business to succeed can be a bit more difficult than deciding exactly what colors best represent their brand mission.

Online Branding: Creative Strategy in Web Design

Rub elbows with the greatest names in web design and get all of the latest tools and tips for online branding and creative strategy in web design at the HOW Interactive Design Conference. The following piece on online branding is an excerpt from the first lesson of Dave Holston’s HOW Design University course, Managing...