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Tag Archives: brand
The Connection Between Archetypes And Brand
As both a face and a function, brand archetypes can reveal how a brand shows up in the world, how it is motivated and what triggers it. Very simply, archetypes can facilitate the understanding of a brand and why it attracts certain customers.
Behind the Design: Sagmeister Teams with BNS
Sagmeister, Inc. gave the renewable energy subsidiary of Energias de Portugal (EDP), a growing wind energy company, a strikingly fresh brand identity. The renowned designer and studio partnered with Brand New School to create an animated storyline.
