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Tag Archives: brand
Featured in the May issue of HOW, Peanut Butter & Jelly, with offices in Cincinnati and Columbus, OH, is a truly multidisciplinary creative firm. Led by partners Micah Paldino and B. Emmit Jones, PB&J, as it’s known by friends, focuses …
The new Domino’s Pizza packaging design by CP+B is gorgeous with a restrained palette of silver on black and exuberant vintage-style typography. But does it really say “Domino’s” or even “pizza,” for that matter? It doesn’t feel particularly authentic to the brand, even the new “our pizza doesn’t suck anymore” brand. What do you think?
As both a face and a function, brand archetypes can reveal how a brand shows up in the world, how it is motivated and what triggers it. Very simply, archetypes can facilitate the understanding of a brand and why it attracts certain customers.
We did a Twitterview yesterday with HOW Conference speaker Tate Linden. Here’s a recap: First, tell us a bit about yourself and the work you do. President/Chief Creative of @stokefire – a brand/ad agency in Alexandria, VA. Home: Married, wo …