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Tag Archives: brand
Designer Spotlight: PB&J
Featured in the May issue of HOW, Peanut Butter & Jelly, with offices in Cincinnati and Columbus, OH, is a truly multidisciplinary creative firm. Led by partners Micah Paldino and B. Emmit Jones, PB&J, as it’s known by friends, focuses …
Categories: Designer Spotlight: Famous Graphic Designers, Design Firms, HOW Magazine, HOW May 2013
Tags: bands, brand, creative firm, Micah Paldino, multidisciplinary creative firm, PB&J
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The Connection Between Archetypes And Brand
As both a face and a function, brand archetypes can reveal how a brand shows up in the world, how it is motivated and what triggers it. Very simply, archetypes can facilitate the understanding of a brand and why it attracts certain customers.
Behind the Design: Sagmeister Teams with BNS
Sagmeister, Inc. gave the renewable energy subsidiary of Energias de Portugal (EDP), a growing wind energy company, a strikingly fresh brand identity. The renowned designer and studio partnered with Brand New School to create an animated storyline.
