Tag Archives: brand


Break the Boundary Lines of Design Thinking

“When we don’t differentiate, the brand is nothing more than a quality promise to the consumer. But if there are six brands on the shelf and no one’s brave enough to stand out from one another, she’s [the consumer] is just going to switch from one to the other.” Christine Mau shared this revelation...

Self Promotion

7 Self-Promotion Resources for Designers

When establishing yourself as a powerful player in the design arena, it’s crucial to hone your  self-promotion and branding expertise. While it might seem like common sense, self-promotion may be more of a challenge than you think. After all, it entails more than organizing your work into a carefully orchestrated portfolio. Thorough self-promotion also requires...


How Brand Design Impacts Business

Hamish Campbell’s HOW Design Live session is one of 23 hand-picked by our knowledgeable staff as the cream of the crop from HDL. It’s not too late to experience it: HOW Design Live Online has been extended to June 29! Conference presenter Hamish Campbell joined us for a live chat as part of HOW...


Personal Branding: How to Build Your Own Brand

Want to position yourself as a branding expert? Register for a live design tutorial on brand strategy with Marcia Hoeck and Ed Roach. “As a designer, your success depends the service you provide and on how you brand yourself.”  – Robin Landa Conference presenter Robin Landa joined us for a live chat as part...


3 Expert Brand Strategy Tips

Chat live with Marcia and Ed and attend their session at HOW Design Live Online! Enter code HOWLIVE14 at checkout to get $100 off registration. Building a strong, effective and credible brand strategy requires an expert’s approach. That means that in order to build the best brand possible, you not only need to become...


Pearlfisher Revolutionizes the Russian Baby Food Market

HOW Design Live speaker Hamish Campbell and the creative team at Pearlfisher recently aimed to revolutionize the Russian baby food market with their brand creation for Sami-s-Usami, a new brand and range of products created by Umnitsa, one of Russia’s baby-food companies. No easy task, but Pearlfisher pulled it off with brand strategy, identity design, packaging design,...

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Designer Spotlight: PB&J

Featured in the May issue of HOW, Peanut Butter & Jelly, with offices in Cincinnati and Columbus, OH, is a truly multidisciplinary creative firm. Led by partners Micah Paldino and B. Emmit Jones, PB&J, as it’s known by friends, focuses on design, public relations and social media for both national and local brands. “We...


Pizza Packaging Design Win or Fail?

The new Domino's Pizza packaging design by CP+B is gorgeous with a restrained palette of silver on black and exuberant vintage-style typography. But does it really say "Domino's" or even "pizza," for that matter? It doesn't feel particularly authentic to the brand, even the new "our pizza doesn't suck anymore" brand. What do you...


Behind the Design: Sagmeister Teams with BNS

Sagmeister, Inc. gave the renewable energy subsidiary of Energias de Portugal (EDP), a growing wind energy company, a strikingly fresh brand identity. The renowned designer and studio partnered with Brand New School to create an animated storyline.