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Tag Archives: branding strategies
Mind Mapping probably sounds like something out of Star Trek, but it is a key exercise in branding.
As both a face and a function, brand archetypes can reveal how a brand shows up in the world, how it is motivated and what triggers it. Very simply, archetypes can facilitate the understanding of a brand and why it attracts certain customers.
Shannon Carter, president of the Cartis Group and the developer of the Brand Smart Process, discusses how to use a brand strategy, the purpose of brand strategies, and how to get started in branding in this Design TV video. Watch a preview …
New-business presentations are the make-or-break opportunity to win clients, but many creatives lack the skills to deliver great pitches. Three pros identify the pitfalls and share the secrets of winning in the boardroom.