As both a face and a function, brand archetypes can reveal how a brand shows up in the world, how it is motivated and what triggers it. Very simply, archetypes can facilitate the understanding of a brand and why it attracts certain customers.
Personal branding entails creating an original visual identity for yourself and weaving common threads via visual and verbal components across media.
Boost a design project's success rate from the start by determining solutions to problems. To do so, read these 5 questions every designer should ask their clients.
No matter what stage you are at in business – a fledgling designer branching out on your own for the first time, an established designer working for a big conglomerate or anything in between – branding is important. The first thing you might think of when you think of “branding” is the quintessential “logo”....
Is Santa's choice really that powerful? Coca-Cola has spent more than 100 years cultivating a relationship the kind magic gentleman and Pepsi could not break the ties of soda loyalty.
You know you’ve made it big when you are referred to by only one name. But what about a product that needs no name or text? The new McDonald’s ads are part of what has been called an “unbranded” campaign by TBWA Paris. Their branding strategy was to remove the branding, well, most of...
Mind Mapping probably sounds like something out of Star Trek, but it is a key exercise in branding.
I love brand strategy because it incorporates so many different design concepts. It is "audience profiling"at its best.