This Just In
MDS Best Sellers
Subscribe to How
HOW Blog Feeds
Tag Archives: branding strategy
I love brand strategy because it incorporates so many different design concepts. It is “audience profiling”at its best.
As both a face and a function, brand archetypes can reveal how a brand shows up in the world, how it is motivated and what triggers it. Very simply, archetypes can facilitate the understanding of a brand and why it attracts certain customers.
Boost a design project’s success rate from the start by determining solutions to problems. To do so, read these 5 questions every designer should ask their clients.