In the latest HOW Design Live podcast episode, Ilise Benun talks with Connie Birdsall about women in design leadership & branding for the future.
The Masters of Professional Studies in Branding is a one-year graduate degree program that examines the relationship between design and strategy.
Are you using social media for sharing selfies, pet pictures, meal photos, and vacation happenings? What about for promotion of your work, your brand?
As a freelancer working on a project-to-project basis, your personal brand is critical. Here's how to make sure yours stands out.
In the latest HOW Design Live podcast episode, Ilise Benun talks with Andy Molinsky on why creatives have so much trouble stepping out of their comfort zone
San Francisco-based Astro Studios, founded in 1994 by Brett Lovelady, takes a thoroughly holistic approach to design. Their work at the crossroads of…
"Inclusive design" is a simple idea: design things to be accessible and relevant to as many people as possible. It is a broad-reaching, foundational design principle applicable to everything from architecture to websites to content. Here's how and why you should start making your designs inclusive.
We all know that storytelling is at the core of design, but what is the art—and the science—of storytelling beyond Once Upon a Time? One of the overlooked essentials of branding is the “signature story,” according to David Aaker, who is a brand guru and the author of Creating Signature Stories.
Adam Ladd has worked in branding, art direction, and magazine layout, and along the way, he happened to see and use type—a lot. Having been the art director and designer for both HOW and Print magazines, you've probably seen his work, especially if you were a regular reader of those two publications.
Friendly and puffy, meet Buffy, "the world's most comfortable comforter." With a playful brand identity created by Natasha Jen's team at Pentagram, Buffy looks—and feels—comfy. It's a fresh take on bedding brand identity, so unique, so different that you might not know what to make of it.