When developing a brand strategy, focusing on clarity is key. The strongest brands in the world express a clear, effective and relevant message. Learn how to identify and create a strong, clear brand with instructor Roy Levitt in Brand Clarity: The Secret Weapon of the Most Powerful Brands, a live design tutorial. In this...
Sunny Bonnell and Ashleigh Hansberger, co-founders of the award-winning branding firm Motto, will present a one-hour live design tutorial that discusses their purpose-driven branding philosophy. In “How to Build a Purpose-Driven Brand,” Sunny and Ashleigh will share their approach to purpose-driven branding, and how they have used their unique point of view to build...
No matter what stage you are at in business – a fledgling designer branching out on your own for the first time, an established designer working for a big conglomerate or anything in between – branding is important. The first thing you might think of when you think of “branding” is the quintessential “logo”....
Is Santa's choice really that powerful? Coca-Cola has spent more than 100 years cultivating a relationship the kind magic gentleman and Pepsi could not break the ties of soda loyalty.
The company, formerly known as BackRub, knows exactly what I'm talking about. In 1996, the name was changed to this, actually it was misspelled..
Today, a March on Washington seems benign, but in 1963, it required a thoughtful plan that kept the message tight, organized and easily communicated to the masses - loud and clear.
When it comes to branding, capturing a day and making it a National holiday is not a bad thing.
Minneapolis agency FAME got cooking when it tackled an identity design for growing restaurant chain MyBurger. See this award-winning design project.
Why do strong brands outperform companies with bigger financial assets?
Where to start with a logo design? Finding inspiration for any design project can be a challenge. Experts weigh-in with advice for jump-starting the creative process when designing logos.