Tag Archives: branding

starbrands101

Brand Building 101: Brand Assessment

Putting together a brand identity campaign requires hours—even years—of dedicated work. Accomplishing a celebrated brand identity is the fruit of tireless inquisition into a brand’s mission, values and target audience. It requires an encyclopedic understanding of everything the company represents and the needs of the audience. Learn from the acclaimed brand strategist, Carolina Rogoll, as...

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Why Rebrand? 5 Things to Think About When Rebranding

by Nick Bennett, CANVUS Design Studio What is rebranding? Well, it’s when a company—big or small—decides to change the element and face of its brand to better sales, representation, marketing and etc. Why do some people shy away from this process? Because it’s basically rebuilding your brand from the ground up, finding different avenues...

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5 Creative Packaging Designs

Have you created an amazing promotional piece? The deadline for the the HOW Promotion & Marketing Design Awards is quickly approaching! Enter here. Creative packaging design attracts everyone. When our eyes land on an alluring package design, like moths to a flame, we gravitate toward that product and investigate further. The realm of uniquely gorgeous...

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Break the Boundary Lines of Design Thinking

“When we don’t differentiate, the brand is nothing more than a quality promise to the consumer. But if there are six brands on the shelf and no one’s brave enough to stand out from one another, she’s [the consumer] is just going to switch from one to the other.” Christine Mau shared this revelation...

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Website Design Tips and Resources

Have you registered for HOW Design Live 2015? HOW delivers everything you need to pursue a fulfilling, successful creative career—in one essential event   Presenting ideas, products and content compellingly online involves intensive research and outlining a smart strategy. For both beginners and professionals alike, staying up-to-date on the latest branding, marketing and web design...