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Tag Archives: branding
The Connection Between Archetypes And Brand
As both a face and a function, brand archetypes can reveal how a brand shows up in the world, how it is motivated and what triggers it. Very simply, archetypes can facilitate the understanding of a brand and why it attracts certain customers.
Creating Your Personal Brand
Freelancer, Martha Retallick, on personal branding for freelancers: how to capitalize on your uniqueness and develop your individual brand personality. Continue reading →
Categories: Self Promotion for Graphic Design & Designers
Tags: branding, self promotion, self-promotion
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Behind the Design: Yeah Burger! Restaurant Branding
YEAH! Burger is a quirky burger joint that needed in store graphics and restaurant branding. Tad Carpenter drew inspiration from vintage newspaper cartoons and illustrations to craft branding elements.
Categories: Behind the Design: Amazing Designs, Projects & Designers, Design Inspiration: Creative Ideas for Designers, Design Projects, Featured, HOW Magazine, March 2012 HOW Magazine, Web & Graphic Design Illustration
Tags: Behind the Design: Amazing Designs, Projects & Designers, branding, illustration
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Get to Know Debbie Millman
Who hasn’t heard of Debbie Millman? She’s the host of the first weekly Internet radio talk show about design entitled “Design Matters with Debbie Millman.” She’s the president of the design division at Sterling Brands. She’s the author of five books on design and branding. She’s super talented, super accessible and super cool. And she’s speaking at both HOW Design Conference and The Dieline Package Design Conference. Get a sneak peek into what makes Debbie tick in this recent HOW Blog interview.
Strategic Insights: Branding part 2
Hi there, Professor Andy here. Ready to keep trekking 2012’s path to becoming a smarter designer? Yes, then lets continue our briefing of the strategies behind branding, and how they tie-in with marketing. We left off last week by realizing that today’s businesses value success not by sales numbers alone, but by ensuring that customers …MORE
Strategic INsights: Branding part 1
Recently I wrote a 3-part series on marketing strategy aimed at giving in-house designers insight into how their marketing colleagues come up with those programs we’re asked to design for. For the last few decades branding has also played an importan…
2 Keys for Successful Brand Extensions
A creative brief hits your desk: Your client or executive team wants to launch a brand extension. But before you start designing, there are two key things to consider that can make or break any brand extension.
2012 HOW Logo Design Award Gallery
HOW’s Logo Design Awards brings forward some of the best and most clever logos. See the top winners in this online HOW competition.
Categories: Competition Galleries, Featured, Logo Design Awards, March 2012 HOW Magazine
Tags: branding, design awards, identity, Logo Design
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7 Steps to Build a Better Brand
You’re great at developing brands for your clients. But how effective is your own? A business expert shares tips to build a better brand.
2 Ways to Link Strategy and Creativity
There are ways designers can use creativity and strategy to develop more meaningful design solutions for their clients. Use creative thinking to help drive better branding strategy.
Categories: Design Business & The Industry of Design, Design Business: Industry Issues & Advice, Design Exercises for Inspired Designers, Design Inspiration: Creative Ideas for Designers, Design Inspiration: Ideas & How-to Advice for Designers, Featured
Tags: branding, client relationships, creative exercises, creative strategy
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