Tag Archives: branding

Brand Strategy

4 Key Reasons Why Branding is Important

You know that branding is the key to any company, whether they sell coffee or industrial parts or clothing. But convincing your organization or clients that branding is necessary for all components of their business to succeed can be a bit more difficult than deciding exactly what colors best represent their brand mission.


Online Branding: Creative Strategy in Web Design

Rub elbows with the greatest names in web design and get all of the latest tools and tips for online branding and creative strategy in web design at the HOW Interactive Design Conference. The following piece on online branding is an excerpt from the first lesson of Dave Holston’s HOW Design University course, Managing...


4 Credibility-Based Logo Design Strategies

A logo is one of the most important aspects of any business, and most designers have spent a fair share of time creating effective logos for clients. In the Logo Design Awards there are no categories, and it doesn’t matter if your logo was created for yourself, for work or just for fun. Show...


How Brand Design Impacts Business

Hamish Campbell’s HOW Design Live session is one of 23 hand-picked by our knowledgeable staff as the cream of the crop from HDL. It’s not too late to experience it: HOW Design Live Online has been extended to June 29! Conference presenter Hamish Campbell joined us for a live chat as part of HOW...


Personal Branding: How to Build Your Own Brand

Want to position yourself as a branding expert? Register for a live design tutorial on brand strategy with Marcia Hoeck and Ed Roach. “As a designer, your success depends the service you provide and on how you brand yourself.”  – Robin Landa Conference presenter Robin Landa joined us for a live chat as part...


3 Expert Brand Strategy Tips

Chat live with Marcia and Ed and attend their session at HOW Design Live Online! Enter code HOWLIVE14 at checkout to get $100 off registration. Building a strong, effective and credible brand strategy requires an expert’s approach. That means that in order to build the best brand possible, you not only need to become...


Taco About Tocquigny

Each year thousands of people descend upon Austin, TX for the annual South By Southwest (SXSW) festival of music, film and interactive design. While SXSW in itself is the destination it’s host town is not something that any festival goer should miss out. Austin’s slogan of “Keep Austin Weird” celebrates the diverse ethnic backgrounds...