More than a decade ago, Alina Wheeler wrote the definitive guidebook for the discipline of branding. She takes the stage at HOW Design Live to share her expertise — and her fascination with David Bowie.
What's the secret to landing great clients? Doing great work for other clients, says HOW Design Live keynote speaker Dana Arnett.
CODO Design and Neenah Packaging partnered to create the beautifully designed Craft Beer Branding Guide. Check out an excerpt and learn how you can get a free copy of the book.
The in-house team at the San Francisco Museum of Modern Art rebranded the beloved institution and took home Best of Show in HOW's In-House Design Awards.
Australian designer Christopher Doyle often finds the best way to differentiate a brand is by pointing out what it ISN’T.
Soak up some design inspiration from Ferroconcrete, the branding agency founded by your HOW Promotion & Marketing Design Awards judge Yo Santosa.
Designers should "reassert the original modernist intent of benevolence into all that we do" and other wise words from Brian Collins.
Here’s a look at the logo development process when you work with unusual clients such as doctors or lawyers or ministers.
What's trendy in logo design? Simplicity, simplicity, simplicity. Until the next cool thing comes around. Hear from HOW Design Live speaker Bill Gardner.
Design Army cofounder and chief creative officer Pum Lefebure says doing great work means never settling for second place.