Here’s a look at the logo development process when you work with unusual clients such as doctors or lawyers or ministers.
What's trendy in logo design? Simplicity, simplicity, simplicity. Until the next cool thing comes around. Hear from HOW Design Live speaker Bill Gardner.
Design Army cofounder and chief creative officer Pum Lefebure says doing great work means never settling for second place.
Creating the Super Bowl branding for this year's event in Houston is no small task. See how it's done.
Today's tumultuous political atmosphere allows designers and branding professionals to offer comfort and sources of optimism in what will be an unprecedented year ahead.
Since the 2017 HOW Design Live program was announced in October, we've invited more speakers. Including David Carson. See who else is new.
2016 is finally coming to a close. So we've asked some of the top creatives to share what 2017 design trends they think will be headed our way.
Read how Margo Chase balances running a successful business with creating groundbreaking work for leading brands.
The co-author of The Physics of Brand takes a thoughtful look at the feasibility of the Trump brand coexisting with the President-elect's political career in a blind trust.
From pumpkin-spice-themed graphics to iconic holiday red cups, the Starbucks team creates every aspect of the brand. Find out how they do it at HOW Design Live.