San Francisco-based Astro Studios, founded in 1994 by Brett Lovelady, takes a thoroughly holistic approach to design. Their work at the crossroads of…
"Inclusive design" is a simple idea: design things to be accessible and relevant to as many people as possible. It is a broad-reaching, foundational design principle applicable to everything from architecture to websites to content. Here's how and why you should start making your designs inclusive.
We all know that storytelling is at the core of design, but what is the art—and the science—of storytelling beyond Once Upon a Time? One of the overlooked essentials of branding is the “signature story,” according to David Aaker, who is a brand guru and the author of Creating Signature Stories.
Adam Ladd has worked in branding, art direction, and magazine layout, and along the way, he happened to see and use type—a lot. Having been the art director and designer for both HOW and Print magazines, you've probably seen his work, especially if you were a regular reader of those two publications.
Friendly and puffy, meet Buffy, "the world's most comfortable comforter." With a playful brand identity created by Natasha Jen's team at Pentagram, Buffy looks—and feels—comfy. It's a fresh take on bedding brand identity, so unique, so different that you might not know what to make of it.
In the latest HOW Design Live podcast episode hear from Michael Solomon, who literally wrote the book on consumer behavior, about how and why design has become so much more important in the attention economy.
2017 is coming to a close. We've asked some of the top creatives to share what 2018 design trends they think will be headed our way.
After scientists' letter of warning to humanity, it's more obvious now than ever just how important sustainable design can be. Designer Seunghee Yi has an idea for a…
Pentagram partner and HOW Logo Design Awards judge Natasha Jen talks brand identity design, teacherly observations and tips for designers.
Welcome to Design Agency Insider part 4. This week we take a look at Blue State Digital, a Washington, DC design firm with clients like Google, Lady Gaga, UNICEF and Barack Obama.