No matter what stage you are at in business – a fledgling designer branching out on your own for the first time, an established designer working for a big conglomerate or anything in between – branding is important. The first thing you might think of when you think of “branding” is the quintessential “logo”....
Is Santa's choice really that powerful? Coca-Cola has spent more than 100 years cultivating a relationship the kind magic gentleman and Pepsi could not break the ties of soda loyalty.
The company, formerly known as BackRub, knows exactly what I'm talking about. In 1996, the name was changed to this, actually it was misspelled..
Today, a March on Washington seems benign, but in 1963, it required a thoughtful plan that kept the message tight, organized and easily communicated to the masses - loud and clear.
When it comes to branding, capturing a day and making it a National holiday is not a bad thing.
Minneapolis agency FAME got cooking when it tackled an identity design for growing restaurant chain MyBurger. See this award-winning design project.
Why do strong brands outperform companies with bigger financial assets?
Where to start with a logo design? Finding inspiration for any design project can be a challenge. Experts weigh-in with advice for jump-starting the creative process when designing logos.
Sports Logo Design: It's a tough field to be in as logos define the cultures surrounding America's favorite pastime. These 10 sports logos represent fan favorites and big fouls. See the list.
“Who are you?” It’s the question every employer wants answered in a perfect pitch that informs, entertains, and doesn’t last too long (around 30 seconds according to Rob Wallace, managing partner of brand identity and package design firm Wallace Church, Inc.) These employers want to hear your story. They want you to provide a...