Friendly and puffy, meet Buffy, "the world's most comfortable comforter." With a playful brand identity created by Natasha Jen's team at Pentagram, Buffy looks—and feels—comfy. It's a fresh take on bedding brand identity, so unique, so different that you might not know what to make of it.
In the latest HOW Design Live podcast episode hear from Michael Solomon, who literally wrote the book on consumer behavior, about how and why design has become so much more important in the attention economy.
2017 is coming to a close. We've asked some of the top creatives to share what 2018 design trends they think will be headed our way.
After scientists' letter of warning to humanity, it's more obvious now than ever just how important sustainable design can be. Designer Seunghee Yi has an idea for a…
Pentagram partner and HOW Logo Design Awards judge Natasha Jen talks brand identity design, teacherly observations and tips for designers.
Welcome to Design Agency Insider part 4. This week we take a look at Blue State Digital, a Washington, DC design firm with clients like Google, Lady Gaga, UNICEF and Barack Obama.
The team at Peppermill Projects has handled Old Stein Inn's design needs for 8+ years, making them the perfect branding firm for the eatery's new products.
Welcome to Design Agency Insider part 3. This week we take a look at CHIEF, a Washington, DC design firm that specializes in nonprofits and government work.
Welcome to Design Agency Insider part 2. This week we take a look at Threespot, a Washington, DC design firm that specializes in digital and web design for…
Brown&co, a new kind of agency, is off the ground and going strong—and here to share with us five brand design trends they’ve noticed recently.