The company, formerly known as BackRub, knows exactly what I'm talking about. In 1996, the name was changed to this, actually it was misspelled..
Today, a March on Washington seems benign, but in 1963, it required a thoughtful plan that kept the message tight, organized and easily communicated to the masses - loud and clear.
When it comes to branding, capturing a day and making it a National holiday is not a bad thing.
Minneapolis agency FAME got cooking when it tackled an identity design for growing restaurant chain MyBurger. See this award-winning design project.
Why do strong brands outperform companies with bigger financial assets?
Where to start with a logo design? Finding inspiration for any design project can be a challenge. Experts weigh-in with advice for jump-starting the creative process when designing logos.
Sports Logo Design: It's a tough field to be in as logos define the cultures surrounding America's favorite pastime. These 10 sports logos represent fan favorites and big fouls. See the list.
“Who are you?” It’s the question every employer wants answered in a perfect pitch that informs, entertains, and doesn’t last too long (around 30 seconds according to Rob Wallace, managing partner of brand identity and package design firm Wallace Church, Inc.) These employers want to hear your story. They want you to provide a...
One of the difficult things about HOW Design Live is knowing that so many creative professionals want to attend, but can’t.
This week's installment of Jose Caballer's The Skool focuses on using UX to create your brand's personality.