Tag Archives: branding


Brand Clarity: The Secret Weapon of the Most Powerful Brands

When developing a brand strategy, focusing on clarity is key. The strongest brands in the world express a clear, effective and relevant message. Learn how to identify and create a strong, clear brand with instructor Roy Levitt in Brand Clarity: The Secret Weapon of the Most Powerful Brands, a live design tutorial. In this...


Live Design Tutorial: How to Build a Purpose-Driven Brand

Sunny Bonnell and Ashleigh Hansberger, co-founders of the award-winning branding firm Motto, will present a one-hour live design tutorial that discusses their purpose-driven branding philosophy. In “How to Build a Purpose-Driven Brand,” Sunny and Ashleigh will share their approach to purpose-driven branding, and how they have used their unique point of view to build...


Five Steps For Better Branding

No matter what stage you are at in business – a fledgling designer branching out on your own for the first time, an established designer working for a big conglomerate or anything in between – branding is important. The first thing you might think of when you think of “branding” is the quintessential “logo”....


Santa’s Branding Strategy

Is Santa's choice really that powerful? Coca-Cola has spent more than 100 years cultivating a relationship the kind magic gentleman and Pepsi could not break the ties of soda loyalty.