“Who are you?” It’s the question every employer wants answered in a perfect pitch that informs, entertains, and doesn’t last too long (around 30 seconds according to Rob Wallace, managing partner of brand identity and package design firm Wallace Church, Inc.) These employers want to hear your story. They want you to provide a...
One of the difficult things about HOW Design Live is knowing that so many creative professionals want to attend, but can’t.
This week's installment of Jose Caballer's The Skool focuses on using UX to create your brand's personality.
In a world where personal branding is king, no component of your image should go neglected. This truth applies to everything from resumes and cover letters to business cards and letterhead. It also applies to Facebook and Twitter accounts – social media platforms that offer opportunities to strengthen your brand and remind others what...
Watch this episode of THE SKOOL as Jose and the gang dive into branding and brand identity.
Don't look now, but the mobile revolution is gaining on you.
I think I'm going to start calling it font rage - that bubbling, untethered anger that wells up when Comic Sans is used on any graphic.
Thorendahl's Photoshop skills has made him a viral sensation with an Instagram account of over 63,000 followers. Oddly enough, he's branded himself as a confident of top music and Hollywood celebrities, posting photos of personal experiences with the likes of Queen Elizabeth, Rhianna, Halle Berry, Jay Z and Beyonce.
Companies invest in strategic communication initiatives for their customers and investors. They should put the effort in designing internal communications.
When it comes to branding, I expect more from a company like Home Depot, which recently introduced a new spokesperson - Richard - think "Rebel" archetype. By the way, Richard is a cat that likes to demean his humans especially as they partake in DIY projects.