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Tag Archives: branding
One of the ironic causalities of the information age has been the ubiquitous business card. Today, there are apps that allow for “bumping” or instant sharing of information as well as vCards that attach contact information via emails and QR Codes.
NFL Creative Director Shandon Melvin was gracious enough to take time out of his enormously overwhelming week to give HOW an insider’s view of the design strategy of the annual NFL Superbowl.
When the Portland Museum of Art began preparing for an exhibit celebrating the life and times of American artist Winslow Homer, they turned to Might & Main to develop all the branding for the show, including creating the products that …
This online course will assist in providing insight into building brands through archetypes and ways to execute a plan.
As both a face and a function, brand archetypes can reveal how a brand shows up in the world, how it is motivated and what triggers it. Very simply, archetypes can facilitate the understanding of a brand and why it attracts certain customers.
Freelancer, Martha Retallick, on personal branding for freelancers: how to capitalize on your uniqueness and develop your individual brand personality. Continue reading →
YEAH! Burger is a quirky burger joint that needed in store graphics and restaurant branding. Tad Carpenter drew inspiration from vintage newspaper cartoons and illustrations to craft branding elements.
Who hasn’t heard of Debbie Millman? She’s the host of the first weekly Internet radio talk show about design entitled “Design Matters with Debbie Millman.” She’s the president of the design division at Sterling Brands. She’s the author of five books on design and branding. She’s super talented, super accessible and super cool. And she’s speaking at both HOW Design Conference and The Dieline Package Design Conference. Get a sneak peek into what makes Debbie tick in this recent HOW Blog interview.
Hi there, Professor Andy here. Ready to keep trekking 2012’s path to becoming a smarter designer? Yes, then lets continue our briefing of the strategies behind branding, and how they tie-in with marketing. We left off last week by realizing that today’s businesses value success not by sales numbers alone, but by ensuring that customers …MORE
Recently I wrote a 3-part series on marketing strategy aimed at giving in-house designers insight into how their marketing colleagues come up with those programs we’re asked to design for. For the last few decades branding has also played an importan…