Tag Archives: branding


4 Credibility-Based Logo Design Strategies

A logo is one of the most important aspects of any business, and most designers have spent a fair share of time creating effective logos for clients. In the Logo Design Awards there are no categories, and it doesn’t matter if your logo was created for yourself, for work or just for fun. Show...


How Brand Design Impacts Business

Hamish Campbell’s HOW Design Live session is one of 23 hand-picked by our knowledgeable staff as the cream of the crop from HDL. It’s not too late to experience it: HOW Design Live Online has been extended to June 29! Conference presenter Hamish Campbell joined us for a live chat as part of HOW...


Personal Branding: How to Build Your Own Brand

Want to position yourself as a branding expert? Register for a live design tutorial on brand strategy with Marcia Hoeck and Ed Roach. “As a designer, your success depends the service you provide and on how you brand yourself.”  – Robin Landa Conference presenter Robin Landa joined us for a live chat as part...


3 Expert Brand Strategy Tips

Chat live with Marcia and Ed and attend their session at HOW Design Live Online! Enter code HOWLIVE14 at checkout to get $100 off registration. Building a strong, effective and credible brand strategy requires an expert’s approach. That means that in order to build the best brand possible, you not only need to become...


Taco About Tocquigny

Each year thousands of people descend upon Austin, TX for the annual South By Southwest (SXSW) festival of music, film and interactive design. While SXSW in itself is the destination it’s host town is not something that any festival goer should miss out. Austin’s slogan of “Keep Austin Weird” celebrates the diverse ethnic backgrounds...


Brand Clarity: The Secret Weapon of the Most Powerful Brands

When developing a brand strategy, focusing on clarity is key. The strongest brands in the world express a clear, effective and relevant message. Learn how to identify and create a strong, clear brand with instructor Roy Levitt in Brand Clarity: The Secret Weapon of the Most Powerful Brands, a live design tutorial. In this...


Live Design Tutorial: How to Build a Purpose-Driven Brand

Sunny Bonnell and Ashleigh Hansberger, co-founders of the award-winning branding firm Motto, will present a one-hour live design tutorial that discusses their purpose-driven branding philosophy. In “How to Build a Purpose-Driven Brand,” Sunny and Ashleigh will share their approach to purpose-driven branding, and how they have used their unique point of view to build...


Five Steps For Better Branding

No matter what stage you are at in business – a fledgling designer branching out on your own for the first time, an established designer working for a big conglomerate or anything in between – branding is important. The first thing you might think of when you think of “branding” is the quintessential “logo”....


Santa’s Branding Strategy

Is Santa's choice really that powerful? Coca-Cola has spent more than 100 years cultivating a relationship the kind magic gentleman and Pepsi could not break the ties of soda loyalty.