Tag Archives: branding

feature

Five Steps For Better Branding

No matter what stage you are at in business – a fledgling designer branching out on your own for the first time, an established designer working for a big conglomerate or anything in between – branding is important. The first thing you might think of when you think of “branding” is the quintessential “logo”....

coke2022

Santa’s Branding Strategy

Is Santa's choice really that powerful? Coca-Cola has spent more than 100 years cultivating a relationship the kind magic gentleman and Pepsi could not break the ties of soda loyalty.

You Need More Than a Logo: Perfect Your Pitch

“Who are you?” It’s the question every employer wants answered in a perfect pitch that informs, entertains, and doesn’t last too long (around 30 seconds according to Rob Wallace, managing partner of brand identity and package design firm Wallace Church, Inc.) These employers want to hear your story. They want you to provide a...