Tag Archives: brands

glossary of brand by compass360

Delusions of Brandeur? Consult the Glossary of Brand

Toronto branding agency Compass360‘s tongue-in-cheek “guide for branding in a year with a 2 on the front of it” is hilarious—and the responsive website is gorgeous! The brand-focused portmanteaux might hit close to home: Brandiose A glaringly obvious overestimation of a brand’s importance in the world. Also referred to as Delusions of Brandeur. Brandito A brand...