Tag Archives: Business Skills

Change Client Perceptions of Your Firm

Ever return to a reunion and been frustrated when former classmates are surprised at your success? It may be human nature to pigeonhole each other, and since (most) clients are human, they have a natural tendency to make assumptions about your firm's abilities that will be tough to change. Here are 6 things to...

Weed Out Bad Clients

We've all experienced difficult clients, and designers need an equally well-tuned sensitivity to quickly recognize them. That’s essentially what the qualifying process is for.

Drive Success with Strategy

It’s often said that designers are problem solvers. In fact, that is often the aspect of our work that we are the most passionate about. What’s the key to solving problems consistently and most effectively? Design Strategy.

Measure Design

Designers are always working on building trust with their clients. In order to effectively work towards meeting the many challenges our planet faces, or simply helping businesses create better relationships with their customers, designers need to be valued and respected.

Control Feedback, Establish Respect

Remember why we seek feedback. We are looking for answers to questions that will help us create a stronger solution. Open ended questions invite rambling discussion and myriad opportunities for personal preferences to be injected into the dialogue.

Talk Money Right Away?

Talking about money is different for every situation and there are several points in a normal prospecting and sales process at which it could naturally come up.

Embrace Design Strategy

Beautiful design is wonderful, but without having a solid context for the work first, you’re depending on luck to really nail solutions. To solve business problems, to do work that will be a sound investment for your clients, you need to start with strategy.

Determine a Good Designer and Client Match

Great design requires great designer /client collaboration. If you are a graphic designer, then you know all too well that one of the hard, yet fascinating, things about design is that it requires so many kinds of knowledge and thought—from conceptual to technical.