Colors have an enormous impact on a viewer’s psyche, as evidenced by study after study after study. Here's what to do when choosing your logo colors.
Before you build a color palette for your next project, find out what Jim Krause has to say about bad versions of good colors.
We teamed up with LogoLounge to provide an extensive look into this year's logo design trends and insights in the latest issue of HOW magazine.
Here’s a roundup of interesting design projects in which the Pantone Matching System has been used as their core inspiration.
Jim Krause knows from color, and he'll be at HOW Design Live to help you choose the right color for every design project.
Including customization options in a design presents unique challenges. See how the team at New Balance pulled it off with its 3000v3 baseball cleat design.
Check out these 9 projects using the Pantone Matching System in unique and creative ways. From posters to street art, these projects are enchanting.
Learn the meaning of red in graphic design in this excerpt on color associations from Color: Messages & Meanings by Leatrice Eiseman of the Pantone Color Institute.
The buzz surrounding Marsala, the Pantone color of the year 2015, has been exciting. The earthy hue has garnered a range of "gut" reactions from graphic designers.
Every month HOW brings you 10 more cool websites to delight and inspire. This month you'll see how these websites distinguish themselves.