Tag Archives: Communicating with Design Clients

3 Tips for Building Client Relationships

Every designer, rather in-house or entrepreneur, benefits from establishing positive client relationships – this is a no-brainer. Actually initiating that rapport is where it gets tricky. Design entrepreneur Shari Schwartz has lived through the process of building and sustaining a client base, and she shares her learning lessons in the course, How to Develop...

How to Evaluate a Design Client’s Fit

Stop wasting time with clients that aren’t right for your business. With these tips and questions, you can determine if a client is a good fit from the get-go. Whenever I work within certain constraints, like a time frame or even word limits, I become very aware of whether I’m wasting any time or...

Communicating with Design Clients: 3 Profit Areas

Back in 2009, when American automakers were in the midst of controversial government bailouts, Harvard Business Review’s bloggers Karen Berman and Joe Knight posted a poignant reader question that I always loved: “I have a very specific question for both of you. Why do you think GM collapsed?” Their answer was simple: GM stopped...