Tag Archives: content marketing

Want a fabulous free report? Here’s how…

What’s for dinner? I don’t really mind. What should a free report be about? Now that’s something I feel strongly about! There are potential clients on your website who are eager for information. If you don’t have a free report, you’re missing a dreamy opportunity to engage them. So to help you get your...

Email Newsletters Are Not Dead — Far From It!

There was a discussion recently in our very active “Creative Freelancer Conference” LinkedIn Group about the current thinking on email newsletters as a marketing tool for freelancers. I haven’t weighed in yet but David Carr has a great article in the New York Times (6/30/14), “For Email Newsletters: A Death Greatly Exaggerated,” on the fact that...

Should You Be Doing Content Marketing?

For the CFC 2013 Speaker Podcast series, Ilise Benun of Marketing-Mentor.com interviews Mark O’Brien of Newfangled.com about what exactly content marketing is for creative professionals and small firms and what gets in the way of doing it. To develop your own content marketing strategy, attend Mark’s post-conference workshop You Don’t Know What You Know:...

Ilise Benun on your online marketing plan

Is Marketing to Get Interactive Work Different?

If you want to get interactive or digital work, whether it’s writing (a.k.a. content strategy and creative) or design (web sites, apps, mobile, etc) or illustration, does it take a different kind of marketing than you’re used to? That’s the question I’m pondering as I prepare for the debut of the hands-on Business Bootcamp...