Tag Archives: crowdsourcing

Why Crowdsourcing Design Is Bad

UPDATE: This is a spoof site, not actually from Shell. It’s still funny, though. I seriously can’t believe Shell hasn’t pulled this page down yet, but as a five minutes ago you can get a good belly laugh a their expense by checking out the results of a crowdsourced ad campaign gone totally wrong....

Crowdsourcing: Are Clients Getting Ripped Off?

Not only do some clients assume that $100 graphic doodads are equal in value to professional, strategic designs, they assume that those doodads will deliver the same results. If we professionals don't tell them the difference, how will they know?