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Tag Archives: David Baker
Burnout is widely felt in marketing field. So much so that every individual will face it at some point in his/her career. Some of it stems from a propensity toward short attention spans, developed at an early age. Oddly enough, if you didn’t have access to a TV or hours of video games, you might be more creative now! (So much for the impact of your profession.)
How do you get (money and) impact in a client relationship, consistently, month after month? It doesn’t happen without some measure of control in the client relationship. If you’re an order-taker (that’s the opposite end of the spectrum), you’re not an expert, and your recommendations are not considered as seriously as they could be.
I’ve always advised firms to view growth (defined as an increased body count) as something largely neutral. It’s not good or bad—just different. That can relieve the inappropriate pressure to grow, grow, grow. Nonsense. That may work for trees, but oceans and rocks don’t really care. So instead of chasing growth as the solution to what ails your firm, consider growth carefully.