Design Army approaches promotion and marketing like dating, using three key strategies: Flirt, Romance, and Seduce.
ECCENTRIC. WEIRD. OFF-THE-WALL. These words typically don’t come to mind when you think of an optometrist. Design Army’s promotion for Georgetown Optical had eyes popping and jaws dropping.
Every year in the HOW International Design Awards, we honor excellence in design all over the globe—and we invite the world to celebrate it with us.
Washington DC-based Design Army — the creative team that collaborated with Neenah on the relaunch — explored the idea of Surrealism for the visual representation of this designer-favorite collection of fine printing papers.
Design Army’s fun short film serves as the centerpiece of a campaign that celebrates DC’s newest shopping district, CityCenterDC.
Design Army developed and designed a magazine for MICA that earned the firm an Outstanding Achievement award in HOW's Promotion & Marketing Design Awards.
Design Army cofounder and chief creative officer Pum Lefebure says doing great work means never settling for second place.
Design Army’s latest creative video promotion is a quirky avalanche of eyeballs. Eyeball everything. Eyeball cupcakes, eyeball ping-pong balls, eyeball Halloween costumes and even a dog named Iris. The promotion shows the whimsical story of the eyewear retail store, Georgetown Optician, which consists of a family who loves fashionable eyewear. “The goal of the Georgetown Optician...
How exactly do you capture shots that woo clients, consumers? Pros like Design Army dish 6 keys to art directing an amazing photo shoot.
When The Washington Ballet reimagined Sleepy Hollow, Design Army stepped up to help create a haunting short film as part of an advertising campaign.