Tag Archives: design business

Necessity is the Mother of Rebranding

Whether you’re a freelancer or an in-house designer, or at a studio or agency, you’ll probably have to rebrand at least once, performing surgery on yourself. Here, industry experts explore rebranding strategy when it comes to your own design business.

Logo for Atlanta International School by creative entrepreneur John Hartwell of Hartwell Studio Works

Connecting the Dots of Marketing: How One Designer Does it

If your marketing for your design business is a bit all over the place, it may not even be worth your time. After all, the key is to reach the right people with the right message at the right time. But exactly does that look like for a designer? Ilise Benun of Marketing-Mentor.com shows...