Tag Archives: design business

douglasdavis

[Podcast] Do You Understand Business?

Are you a creative who understands the things in business that trump aesthetics? If not (or if you’re not sure), listen to my recent podcast interview with Douglas Davis, part of the Creative Freelancer Business Conference/HOW Live Speaker Podcast series. His topic at CFBC is Creative Strategy and the Business of Design and he’ll...

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Breaking Free: 7 Tips for Opening Your Own Agency

As you welcome the bold embrace of the New Year, you may be contemplating change; not just in the months to come, but well into the future. Are you currently working in-house and thinking about opening an agency of your own? Before you quit your job, wait! You should have a solid strategy in...

Get Organized and Increase Your Profits

After the first time I hosted a Thanksgiving dinner at my house, I swore I would never do it again. I had no idea what it took to feed 14 people a traditional turkey dinner with all the proper fixings. And I didn’t see the seriousness of the situation until it was too late:...

Sell Without Selling: Ace Your Next Client Pitch

There’s a lot to manage when presenting your ideas to a client and too much at stake to show up unprepared. These 7 points will help you navigate difficult waters, anticipate problems and steer the conversation away from the cliff. There is an old African proverb that says, “Don’t teach a child not to...

tedleonhardt

How to Negotiate Your First Salary

Design business consultant Ted Leonhardt explains how to negotiate your first salary through planning. He shares 11 tips that will help any designer with a salary discussion. Negotiating your first salary presents a major challenge. You have not been trained in the art of negotiation, face strong competition, have a deep emotional connection to...

Understanding Design Strategy

In the broadest sense, “strategy” is a plan for how to achieve a goal. In business, strategy bridges the gap between policy (guidelines governing action) and tactics (a set of techniques). Strategy is what a company develops to differentiate itself from competitors’ actual or predicted moves. It’s complex and it drives every decision a...

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Cutting Ties with Four Legacies

Now that your design business is up and running, it's time to cut loose ties with the past in order to really thrive. These decisions are tough, but business consultant David C. Baker has helped many firms do the same in order to grow.