7 Up set out to create a brand for a better-for-you beverage that would appeal to health-conscious millennials. The result was Lemon Lemon, a global brand and premium sparkling lemonade.
Developing breakthrough packaging that truly connects with your brand’s audience is more important today than ever before. These 3 guiding principles ...
Lucia Wang explains the Gestalt principles and how you can apply them to infographics, data visualization and information design.
Looking for inspiration for your food packaging design project? We've scouted 10 delicious food package designs to tempt your creative taste buds.
Need new design ideas? Get tips from a developer on designing your own style components to make the web design process smoother and more efficient.
Whether you have a brilliant design idea or a kickin' design concept, it won’t see the light if you can’t convince your client to bite. Use these 3 tips.
Creativity keeps Blik constantly innovating. With a booming business of wall decals and surface skins, Blik's co-creators know a little something about design inspiration.
As an experienced writer and editor, I tend to run in the same circles as other creatives—writers, designers and “free-thinkers.” For several years now, I’ve been hearing about the HOW Design Live conference, and I’ve always been pretty envious of my designer friends’ annual escape to soak up the genius of the design industry’s...
Do you ever ponder "How do I go about selling my best design ideas?" Find techniques to help you sell design ideas, including these tips for a perfect pitch.
Are you approaching design projects with excitement? HOW magazine is providing a new creative exercise for 30 days, starting today. Do you accept the Peeps Challenge?