Churning out one design after another isn’t the only way to prove to your current clients & prospective clients that you know what you’re doing.
Jill Anderson shares the difference between the language and techniques you should use to write blog posts vs. an email newsletter.
A consistent email newsletter can be a wonderful way to engage clients and prospects, and even land new projects! But the key word is consistency. Sending an email newsletter every now and then can actually send a message that says: “Hey, I’m just letting you know that I’m inconsistent.” Nobody wants to send that...
Have you downloaded PhotoShelter’s latest guide yet? It’s called How to Market Your Photography –and it’s free! Whether you’re a photographer or some other type of creative professional, the tips in this guide will help you create a marketing plan, tackle SEO, blog better, succeed with social media, and take advantage of email marketing. And check out all...
There was a discussion recently in our very active “Creative Freelancer Conference” LinkedIn Group about the current thinking on email newsletters as a marketing tool for freelancers. I haven’t weighed in yet but David Carr has a great article in the New York Times (6/30/14), “For Email Newsletters: A Death Greatly Exaggerated,” on the fact that...
Like many creatives, Jen Lombardi doesn’t like sales. So when she started Kiwi Creative, her first hire was a business development employee.
Sign up for the FREE training series --> "A Faster an Easier Way to Land Quality Clients" from Ed Gandia. He'll show you how to use short and simple "warm emails" to take the fear and hassle out of finding quality clients.
Listen and find out how designer, Sherri Gallowitz, used an email newsletter to get 2 new non profit clients.
PhotoShelter.com and Emma have partnered to publish the latest free report on email marketing. It's targeted to photographers, whose email marketing is image-based, which is why so many of the ideas and tips and examples are relevant to designers and illustrators as well.
Ed Gandia, who spoke on marketing plans at CFC 2012, has developed a step-by-step process that will help you land clients faster, easier and cheaper. Sign up for his free training videos here.