Tag Archives: email newsletters

Don’t start an email newsletter unless…

A consistent email newsletter can be a wonderful way to engage clients and prospects, and even land new projects! But the key word is consistency. Sending an email newsletter every now and then can actually send a message that says: “Hey, I’m just letting you know that I’m inconsistent.” Nobody wants to send that...

Email Newsletters Are Not Dead — Far From It!

There was a discussion recently in our very active “Creative Freelancer Conference” LinkedIn Group about the current thinking on email newsletters as a marketing tool for freelancers. I haven’t weighed in yet but David Carr has a great article in the New York Times (6/30/14), “For Email Newsletters: A Death Greatly Exaggerated,” on the fact that...

Job: Email Marketing Designer at MagnetStreet

MagnetStreet seeks a Email Marketing Designer in Blaine, MN: The designer will support in the production of all online interactive components—​including, but not limited to, HTML emails and Landing Pages. Work closely with Graphic Designers and Marketing to ensure proper execution of creative concepts while incorporating the MagnetStreet brand and design principles. This will integrate UI and...

Do open rates matter?

My recent newsletter had one of my lowest open rates yet. But its subject line -- Tired of Waiting for Copy? -- was also the most targeted to my ideal audience.