Your ideal clients need you to address their pain points in your self-promotion. Don't know what their customer pain points are? Not to worry. Here's how to find out.
Are you talking only about yourself and your work in your self-promotion? If your goal is to get more design clients, that's a mistake. Here's why.
Position yourself as an expert and give your client options with tiered pricing. Your bottomline will thank you.
“Do what you love, and the money will follow.” So which of these three design career paths is for you?
Marketing-Mentor and educator Ilise Benun talks with us at HOW Design Live about how designers can focus their creative business. Watch here.
If you prefer the stability of an in-house design job, you could very well work your way from freelance design to full-time. But how?
Breaking into the design industry isn't easy these days, but you can prepare yourself to face the challenges that designers face in todays creative economy.
Do design contracts make you seasick? Before you start negotiating, dig into this guide for smooth client relationships.
“In 2014, about 1 in 5 graphic designers were self-employed,” – from the Bureau of Labor Statistics If you consider yourself one of the 20% of designers who are self-employed, then you’ve noticed that the creative business market is extremely competitive when it comes to winning over clients and staying financially afloat. While, yes, it’s...
Lidia Varesco Racoma explains how to get back into the swing of things and find new business when you're a new parent.