Tag Archives: freelancing

Ilise Benun on your online marketing plan

Time for a Marketing Reboot?

If your marketing has slowed down lately, you’re not alone — and there are lots of possible reasons why…. It could be the effect of the summer lull. Or maybe you’re coming off a monster project that consumed every bit of your time and energy and you literally couldn’t focus on anything else while it was going...

Tom T bug

Freelancers: It pays to charge what you’re worth

Several years ago I got a call from one of my favorite clients, who I’ll call “Frank” because it’s not his real name. “Tom,” he said, “we’re going to have to start working with someone less expensive. We simply can’t afford your rate anymore.” Was I disappointed? You bet. Frank had been a great...

Benefits for Freelancers — thanks to Freelancers Union!

Last month, The Freelancers Union did something no one else has cared enough to do — they launched a National Benefits Platform for Freelancers. The National Benefits Platform will enable freelancers across the country to access a suite of curated, freelancer-focused benefits, including: 401(k) plans Health insurance Dental plans Disability insurance Term life insurance...

ilise-new-headshot-bug-1-11

Freelancers on the term “Freelancer”

More than 3 years ago, one of the posts that got the most comments was one called, “Is Freelancer a Negative Term?” It’s 2014 and there are more and more freelancers taking the leap into full-time freelancing. And this question came up again in the online course I’m teaching through HOW Design University, “How...

Tom Tumbush

Top 5 Highlights from this year’s CFBC

My business gets stronger every time I attend the Creative Freelancer Business Conference. I come home with more great ideas, resources, and new contacts than it seems possible to take advantage of in a single year (though that won’t stop me from trying). Here are just a few of this year’s high points: 1.   ...

professional

How Important is Self Confidence?

I’m doing final preparations today for my kick-off session tomorrow morning at The Creative Freelancer Business Conference and came across the column in the NY Times today by David Brooks: The Problem with Confidence, which I’ll be referring to in my talk because it is so relevant to creative professionals. Here’s an excerpt: The...