Tag Archives: identity


Pearlfisher Revolutionizes the Russian Baby Food Market

HOW Design Live speaker Hamish Campbell and the creative team at Pearlfisher recently aimed to revolutionize the Russian baby food market with their brand creation for Sami-s-Usami, a new brand and range of products created by Umnitsa, one of Russia’s baby-food companies. No easy task, but Pearlfisher pulled it off with brand strategy, identity design, packaging design,...

Prism Awards, in-howse design awards best of show winner

In-HOWse Best of Show Winner

The winning entry—a total identity refresh for The Prism Awards, an international competition that recognizes innovation in photonics—shows that in-house designers are in a unique position to generate big buzz for their companies.

Should Tim drop his business name?

Illustrator, Tim Read, is considering getting rid of his business name, 5 Fingers Creative, and using his own name instead. He asked for pros and cons on the Creative Freelancer Conference LinkedIn Group and is getting lots of response – on both sides of the issue.


Behind the Design: Sagmeister Teams with BNS

Sagmeister, Inc. gave the renewable energy subsidiary of Energias de Portugal (EDP), a growing wind energy company, a strikingly fresh brand identity. The renowned designer and studio partnered with Brand New School to create an animated storyline.