Tag Archives: identity

5 Creative Packaging Designs

Have you created an amazing promotional piece? The deadline for the the HOW Promotion & Marketing Design Awards is quickly approaching! Enter here. Creative packaging design attracts everyone. When our eyes land on an alluring package design, like moths to a flame, we gravitate toward that product and investigate further. The realm of uniquely gorgeous...

Pearlfisher Revolutionizes the Russian Baby Food Market

HOW Design Live speaker Hamish Campbell and the creative team at Pearlfisher recently aimed to revolutionize the Russian baby food market with their brand creation for Sami-s-Usami, a new brand and range of products created by Umnitsa, one of Russia’s baby-food companies. No easy task, but Pearlfisher pulled it off with brand strategy, identity design, packaging design,...