An effective logo commands high prices, & for good reason. However, designing a logo with an online service is now possible for nominal fees. It's almost too easy to make fun of the whole thing, but assumptions aside, is it possible to commission a decent logo from these places? We decided to find out.
Colors have an enormous impact on a viewer’s psyche, as evidenced by study after study after study. Here's what to do when choosing your logo colors.
One of the best places to look each year for brand identity inspiration is the PRINT Regional Design Awards. In celebration of both today's deadline and yet another year of honoring the country's top talent, we're spotlighting some of the most exemplary brand identity design from last year's RDA.
Ad Victorem (Latin for “Towards Victory”) has created hundreds of brand names and identities. But creating their own turned out to be their biggest challenge yet—one they likened to naming their own child.
You’re a designer, so everything you design is an example of your work. When your prospects and clients go to your website or online portfolio to look at your work, they will certainly assume that your logo design is your own work. So does that mean you should absolutely design your own logo?
HOW is thrilled to present the 20 winners of the HOW Logo Design Awards, selected by Natasha Jen, partner at Pentagram, with support from the HOW editorial staff—and you!
The year of 2018 has kicked off with a bang, logos included. Already, we’ve seen some iconic logo and branding redesigns from some of the world’s biggest brands—from new media mastheads to soft drinks—while more have yet to be uncovered in the coming months. Here are some of the biggest logo redesigns we’ve seen lately that could potentially help shift design trends in...
Natasha Jen, partner at Pentagram, has selected the 20 winners of the 9th annual HOW Logo Design Awards. Now, it's your turn to vote for your favorite to receive the Reader's Choice award!
Check out these time-honored graphic styles to get some ideas for your next logo design. [And don't miss the HOW Logo Design Awards deadline—Monday night!]