Australian designer Christopher Doyle often finds the best way to differentiate a brand is by pointing out what it ISN’T.
Here’s a look at the logo development process when you work with unusual clients such as doctors or lawyers or ministers.
What's trendy in logo design? Simplicity, simplicity, simplicity. Until the next cool thing comes around. Hear from HOW Design Live speaker Bill Gardner.
A fatter McDonalds logo? A caffeinated Starbucks logo? What would famous logos look like if they were affected by the products they sell?
Check out these animated logos that are sure to make you swoon. Don't forget to enter HOW's Logo Design Awards before November 18th for your chance to win a free Big Ticket registration for HOW Design Live!
‘Tis the season to carve some gourds. Are you just dying to bring some holiday spirit to the office, or maybe some office spirit to your holiday? We’ve gathered 10 clever pumpkin carving ideas that are sure to impress the designer in your life. Show us your design-inspired pumpkins by tweeting @HOWbrand! Pumpkin Carving Ideas for...
Check out this identity design case study from past Logo Design Awards winner Hyperquake & be sure to enter your work soon to compete in this year's Awards!
Creative design agency Squat New York took on the ambitious task of developing an immersive brand experience for the first mid-sized, luxury condominium in Williamsburg, Brooklyn.
In this identity design case study, design firm Tether walks us through their logo design process for client Awake Chocolate.
In this identity design case study, designer Matt Stevens walks us through his logo design process for client JJ's Red Hots.