Tag Archives: marketing plan

Jill so-you-want-to-start-a-newsletter

Don’t start a newsletter unless…

A consistent newsletter can be a wonderful way to engage clients and prospects, and even land new projects! But the key word is consistent. Sending a newsletter every now and then can actually send a message that says: “Hey, I’m just letting you know that I’m inconsistent.” Nobody wants to send that message, right?...

How to Market Your Photography

PhotoShelter’s new guide! How to Market Your Photography

Have you downloaded PhotoShelter’s latest guide yet? It’s called How to Market Your Photography –and it’s free! Whether you’re a photographer or some other type of creative professional, the tips in this guide will help you create a marketing plan, tackle SEO, blog better, succeed with social media, and take advantage of email marketing. And check out all...

Ilise Benun on your online marketing plan

Time for a Marketing Reboot?

If your marketing has slowed down lately, you’re not alone — and there are lots of possible reasons why…. It could be the effect of the summer lull. Or maybe you’re coming off a monster project that consumed every bit of your time and energy and you literally couldn’t focus on anything else while it was going...

ilise-new-headshot-bug-1-11

An Action Plan for Freelancers

In the latest episode from the Speaker Podcast Series for this year’s Creative Freelancer Business Conference, I talked with Corwin Hiebert, a business manager for freelancers, visual artists, and entrepreneurs, about how to create a Business Action Plan, which is much simpler (and can be better for creative professionals) than a traditional business plan....

How to Start a Design Business Collection

February's Ultimate Collection includes everything you need to start a design business. Whether it be a detailed marketing plan and marketing calendar, tips for negotiating with clients, how to price your work, or guidance on the financial and legal aspects of running a business, this collection gives you the tools you need to determine...

Ilise Benun on your online marketing plan

Approaching new markets with no samples to show

Creative professionals rely too heavily on a portfolio of past work. Focus first on the potential benefit you can bring to a new prospect, then show relevant samples. This works especially well when approaching new markets where you have no samples to show. Here's how...