February's Ultimate Collection includes everything you need to start a design business. Whether it be a detailed marketing plan and marketing calendar, tips for negotiating with clients, how to price your work, or guidance on the financial and legal aspects of running a business, this collection gives you the tools you need to determine...
If you missed last week's "annual marketing pep talk" (and especially if you need a pep talk), here are the links to listen. Be sure to take advantage of the discounts that expire Jan 31st.
Sign up for Ilise Benun's annual FREE "marketing pep talk" to be held virtually (as a webcast) on Thursday, Jan 10 at 2 PM Eastern. And if you can't listen live, you'll get the recording.
From PhotoShelter.com's annual round up of best blog posts for photographers, here are the marketing-related posts, which apply broadly to other creative professionals also.
Creative professionals rely too heavily on a portfolio of past work. Focus first on the potential benefit you can bring to a new prospect, then show relevant samples. This works especially well when approaching new markets where you have no samples to show. Here's how...
Marketing Mentor, Ilise Benun, waxes philosophical about the various stages of solopreneur business growth and shares the most common mistake creative professionals make when growing their business.
In the latest podcast/interview with writer and journalist, Bryn Mooth, we talk about her goals for growing her network in 2013 and reaching outside her current sphere and especially, how to keep track of her best prospects (that doesn’t involve learning a new software).
Writer and creative freelancer, Tom Tumbusch, put together this quick list of ideas about how to get digital gigs.
Writer, Alison Harrison, describes how she figured out the best marketing plan for her business (and how it's changed her business).
It's Q4 -- fourth quarter -- a perfect time to work on your business. Today's post by Ilise Benun offers questions to ask yourself and examples of trackable goals.