Tag Archives: marketing tips

6 Techniques for Selling Without Begging

This article was originally featured in HOW’s Creative Business issue. Find the full issue in MyDesignShop. The problem is clear: You need more business. Not because you aren’t busy, but because then you could be choosier about which clients you work with. But if there’s one thing firm owners and entrepreneurs hate, it has...

Evolution of a start up web company

Check out this 20-minute video of fave CFC speaker, Allen Murabayashi, talking about how PhotoShelter, the web site he co-founded, evolved into its current state today, as a “successful, profitable start up” and how important luck is in the process. Can’t help but point out his main learning: “It’s really all about marketing. If...

Free Report: Freelancer’s Online Marketing Blueprint

The Freelancer's Online Marketing Blueprint teaches freelancers how to use the latest online marketing tactics to create a constant pipeline of new client opportunities. It's packed full of "how to" research, lots of tools, and actionable strategies that freelancers can implement immediately.

INside Track: We’re Here – They’re Not

. . Agencies and design firms certainly have a place in providing design and marketing services to companies. But (as they say in the business world) at the end of the day, the in-house designers are the ones who have made a full-time commitment to their companies. They are the ones who are in...

HOWse Guest: David Baker Reevaluates In-house’s Value

. Most of my work (through ReCourses) is with independent, small- to mid-sized firms in the marketing space. But I get asked to consult with in-house departments, such as Verizon, Hallmark, PriceWaterHouse, Whole Foods, Hartford Life, Toyota, Compassion Intl, etc. Probably 40 in all over the years. . . In some cases, I’ve been...

Money Monday — April 11, 2011

Make today "Money Monday." And if you're not sure what to start with today, take a look at what invoices need to be sent out and, especially, which clients have outstanding invoices. It may be time to give them a little nudge, probably not your favorite thing to do, but essential if you want...