Content marketing specialist Ryan Robinson shares how he gets 200,000 monthly readers to his blog in this HOW Design Live podcast.
Marketing-Mentor and educator Ilise Benun talks with us at HOW Design Live about how designers can focus their creative business. Watch here.
Is your LinkedIn profile attracting the right clients for you or your firm? And do you even know what makes a good LinkedIn profile for designers and agency owners?
“In 2014, about 1 in 5 graphic designers were self-employed,” – from the Bureau of Labor Statistics If you consider yourself one of the 20% of designers who are self-employed, then you’ve noticed that the creative business market is extremely competitive when it comes to winning over clients and staying financially afloat. While, yes, it’s...
"Word of mouth" isn't a marketing strategy. Leverage your talents and your expertise instead.
If you are losing battles with the marketing people because you don’t have the language of business to justify your design instincts, listen to the latest HOWLive podcast interview with Douglas Davis.
Most design work is connected to marketing, whether it be for branding, editorial, or even self-promotional purposes. In previous articles, we’ve discussed finding target audiences, researching clients, brand building and more. Now let’s move on to the actual design phase. More specifically, adding image depth to your marketing campaign. HOW Design University and Sessions College...
This article was originally featured in HOW’s 2014 Creative Business issue. Find the full issue in MyDesignShop. The problem is clear: You need more business. Not because you aren’t busy, but because then you could be choosier about which clients you work with. But if there’s one thing firm owners and entrepreneurs hate, it...
Chris Jalufka explores the work of poster design artists from MondoCon 2015.
In this episode of the HOW Design Live podcast, Ilise Benun talks with Ted Leonhardt, author of Nail It: Stories for Designers on Negotiating with Confidence, a little book with big ideas about how designers with good negotiating skills can do better for themselves, financially and beyond.