Tag Archives: marketing

Alina Wheeler: Branding and Bowie

More than a decade ago, Alina Wheeler wrote the definitive guidebook for the discipline of branding. She takes the stage at HOW Design Live to share her expertise — and her fascination with David Bowie.

YouTube SEO: Why Take Time to Create & Rank Your Videos?

If you’re trying to connect with an audience, one of the best ways to do that today is with video. According to Hubspot’s 42 Stats You Should Know About Visual Content Marketing in 2017, video content will represent 74% of all internet traffic this year. Cisco believes that by 2019 global internet traffic from videos will...

End the Feast & Famine Syndrome in Your Creative Business

“In 2014, about 1 in 5 graphic designers were self-employed,” – from the Bureau of Labor Statistics If you consider yourself one of the 20% of designers who are self-employed, then you’ve noticed that the creative business market is extremely competitive when it comes to winning over clients and staying financially afloat. While, yes, it’s...