As we gear up for the deadline of the HOW Promotion & Design Awards, we wanted to share a few examples of the unique and gorgeous types of self promotion designers are creating today. From business cards and augmented reality counterparts to flip books and gif sets, if you're proud of your self promotion,...
Listen and learn from lively conversations about the business of creativity and creativity in business. Episode #78: Jackie De Jesu on How She Used Design to Shake Up the Shower Cap Market. In the latest HOW Design Live podcast episode, Ilise Benun, founder of Marketing-Mentor.com and HOW Design Live Programm…
In this age of digital communication, the tactile qualities of design and print are still appreciated, as are physical client gifts. WPA Pinfold wowed HOW's ...
Check out ThoughtMatter's award-winning holiday promotion: a beautifully designed collection of bitters to demonstrate their packaging design capabilities and exemplify the ethos of the studio.
Outstanding Achievement Award-Winners Zulu Alpha Kilo helped create an authentic Harley Davidson Cafe to appeal to the brand's younger fans. The result was 1903 | A Harley Davidson Café—a nod to 1960s café racer culture, when riders would race stripped-down, lightweight bikes from one café to another.
Design Army approaches promotion and marketing like dating, using three key strategies: Flirt, Romance, and Seduce.
ECCENTRIC. WEIRD. OFF-THE-WALL. These words typically don’t come to mind when you think of an optometrist. Design Army’s promotion for Georgetown Optical had eyes popping and jaws dropping.
In the latest HOW Design Live podcast episode hear from Michael Solomon, who literally wrote the book on consumer behavior, about how and why design has become so much more important in the attention economy.
Kathie Soza’s road to becoming a lettering artist took time and dedication, and a little juggling. It also took change.
More than a decade ago, Alina Wheeler wrote the definitive guidebook for the discipline of branding. She takes the stage at HOW Design Live to share her expertise — and her fascination with David Bowie.