Tag Archives: marketing

podcast2

How to Use Your Creativity Skills to Become a Better Negotiator

Listen and learn from lively conversations about the business of creativity and creativity in business. Episode # 2: Ted Leonhardt on “How to Use Your Creativity Skills to Become a Better Negotiator” In this episode of the HOW Design Live podcast, Ilise Benun, founder of Marketing-Mentor.com and Partner for HOW Design Live’s new Design Entrepreneurship...

ilise-new-thumb

Just a Reminder: Your Business Is Not About You

It’s a tricky concept but essential, so I’ll keep harping on it. So many aspects of your creative business are actually not about you. Your elevator pitch is not about you. The homepage of your web site is not about you. Your positioning statement is not about you….and on and on and on. If...

Command_the_Fees_You_Deserve_Ilise_Benun_Google+_Left_1000x566

Command The Fees You Deserve: Jan 21-23 Live Online

I’m in San Francisco, prepping for my new online course, Command The Fees You Deserve, which will be streaming live this week (Wednesday through Friday, Jan. 21-23, 2015) from 12-6 PM Eastern (9 AM-3 PM Pacific). It’s free to RSVP and download the bonuses — so do it now! I don’t really imagine you’ll be...

Self Promotion

7 Self-Promotion Resources for Designers

When establishing yourself as a powerful player in the design arena, it’s crucial to hone your  self-promotion and branding expertise. While it might seem like common sense, self-promotion may be more of a challenge than you think. After all, it entails more than organizing your work into a carefully orchestrated portfolio. Thorough self-promotion also requires...