If you’re trying to connect with an audience, one of the best ways to do that today is with video. According to Hubspot’s 42 Stats You Should Know About Visual Content Marketing in 2017, video content will represent 74% of all internet traffic this year. Cisco believes that by 2019 global internet traffic from videos will...
Welcome to Free Font Friday, where we showcase our favorite free font finds! This week's typeface is Lazer 84 by Juan Hodgson. Download today!
Jake Jorgovan, one of the speakers at this year’s "Get Better Clients Bootcamp," talks about how agencies can use creativity to win their ideal clients. Listen here.
Content marketing specialist Ryan Robinson shares how he gets 200,000 monthly readers to his blog in this HOW Design Live podcast.
Marketing-Mentor and educator Ilise Benun talks with us at HOW Design Live about how designers can focus their creative business. Watch here.
Is your LinkedIn profile attracting the right clients for you or your firm? And do you even know what makes a good LinkedIn profile for designers and agency owners?
“In 2014, about 1 in 5 graphic designers were self-employed,” – from the Bureau of Labor Statistics If you consider yourself one of the 20% of designers who are self-employed, then you’ve noticed that the creative business market is extremely competitive when it comes to winning over clients and staying financially afloat. While, yes, it’s...
"Word of mouth" isn't a marketing strategy. Leverage your talents and your expertise instead.
If you are losing battles with the marketing people because you don’t have the language of business to justify your design instincts, listen to the latest HOWLive podcast interview with Douglas Davis.
Most design work is connected to marketing, whether it be for branding, editorial, or even self-promotional purposes. In previous articles, we’ve discussed finding target audiences, researching clients, brand building and more. Now let’s move on to the actual design phase. More specifically, adding image depth to your marketing campaign. HOW Design University and Sessions College...