Tag Archives: marketing

How to Make the Most of a Testimonial

Posted on April 11, 2012 by Ilise Benun

Here are 4 ways I recently used an amazing testimonial I got from a happy client. You can use for yourself as a blueprint. Continue reading → More

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Enthusiastic prospects = clients?

Posted on March 25, 2012 by Ilise Benun

Have you been burned by an excited prospect who you just couldn’t close the deal on? If so, share your story for an article in progress. Continue reading → More

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CFC 2012: What is a wealthy freelancer?

Posted on March 23, 2012 by Ilise Benun

Ed Gandia, freelancer copywriter, speaker, coach, and co-author of “The Wealthy Freelancer” on his upcoming CFC session, “How to Create and Execute your Marketing Plan.” Continue reading → More

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How to stop competing

Posted on March 21, 2012 by Ilise Benun

From Neil Renicker of Renicker Studio, a post about how to stop competing and instead use what you learn about your competitors to focus your own positioning. Continue reading → More

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Getting the hang of email marketing

Posted on March 15, 2012 by Ilise Benun

Creative freelancer, Stephanie Helline, shares tips on how she gets projects from sending out an email newsletter. Continue reading → More

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6 Tips for Generating Business Through LinkedIn

Posted on March 1, 2012 by Ilise Benun

You may have established a LinkedIn profile, but you’re likely not taking full advantage of it. Learn how designers can maximize this social networking tool’s potential to find new client prospects. More

Categories: Articles, Design Business & The Industry of Design, Design Business Clients: Communication & Management, Design Business: Industry Issues & Advice, Freelance Design Work & How to Freelance, HOW Magazine, March 2012 HOW Magazine, Self Promotion for Graphic Design & Designers | Tags: , , , , | Leave a comment

Are You Getting Clients Through LinkedIn? Here’s how.

Posted on March 1, 2012 by Ilise Benun

Join Ilise Benun of Marketing Mentor on March 15 at 2 PM for “Are You Getting Clients Through Linked? Here’s how,” a live DesignCast where she’ll show you how to find and reach out to your best prospects on LinkedIn. Continue reading → More

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CFC 2012: Dyana’s constantly evolving "pitch"

Posted on February 29, 2012 by Ilise Benun

Dyana Valentine, veteran CFC-er and speaker again this year in Boston, shares her evolving pitch and previews what you can expect from her session this year. Continue reading → More

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How (and why) to publish an e-newsletter that works

Posted on February 28, 2012 by Tom Tumbusch

Copywriter, Tom Tumbusch, gets a lot of work thanks to his email newsletter. Here’s how. Continue reading → More

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What makes a good tweet?

Posted on February 23, 2012 by Ilise Benun

I loved a recent post on Neil Renicker’s blog, where he wrote about which tweets he likes best. These are the characteristics of his favorites. Continue reading → More

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