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Tag Archives: marketing
How to say, "Your (blank) needs help!"
Have you ever seen a really bad web site (or brochure, etc.) and wish you could tell the company how bad it is and how much better it would be if they hired you to fix it? Continue reading →
Categories: Self Promotion for Graphic Design & Designers
Tags: Designers, freelancing, marketing, self promotion, self-promotion
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Strategic Insights: Branding part 2
Hi there, Professor Andy here. Ready to keep trekking 2012’s path to becoming a smarter designer? Yes, then lets continue our briefing of the strategies behind branding, and how they tie-in with marketing. We left off last week by realizing that today’s businesses value success not by sales numbers alone, but by ensuring that customers …MORE
The New Me: Reinventing My Solo Business
CFC Veteran, Laura Foley, describes how she retooled her freelance business, found a niche she can succeed in and which marketing tools get her the big clients. Continue reading →
Categories: Freelance Design Work & How to Freelance
Tags: Designers, freelancing, marketing, self-promotion
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Tips for Business Growth
Get inspired. Design TV, presented by HOW and Print, brings you business management advice from the design industry’s most successful business owners and visionaries, including authors Peleg Top and Ilise Benun. Gain valuable insight while watching these OnDemand design tutorials. …
Marketing Monday: An Unexpected Mentor
Copywriter, Henry Alpert, shares a story of how his ongoing marketing efforts have brought him something perhaps more valuable than an actual client. Continue reading →
Categories: Self Promotion for Graphic Design & Designers
Tags: marketing, self-promotion
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Strategic INsights: Branding part 1
Recently I wrote a 3-part series on marketing strategy aimed at giving in-house designers insight into how their marketing colleagues come up with those programs we’re asked to design for. For the last few decades branding has also played an importan…
Bryn says, "Marketing isn’t hard, except…"
The latest in a series of podcast/interviews with independent journalist and copywriter, Bryn Mooth, on how she’s using LinkedIn to market her services. Continue reading →
Writers speak? Out loud?
Copywriter (and CFC veteran) Sheila Hart-O’Connor shares details about her first experience speaking to a group. It wasn’t so bad! Continue reading →
Categories: Self Promotion for Graphic Design & Designers
Tags: marketing, self-promotion
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Should you bring cupcakes?
Allison Manley, of Chicago-based firm, Rogue Element, goes beyond the obvious suggestions for making first impressions to offer a few that are specific to creative professionals. Continue reading →
Categories: Self Promotion for Graphic Design & Designers
Tags: Designers, freelancing, marketing
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The Advanced Marketing Plan
Here’s an Advanced Online Marketing Plan for those who have a few tools under your belt and are looking for clients around the country (or the world!). Continue reading →
Categories: Self Promotion for Graphic Design & Designers
Tags: Designers, freelancing, marketing
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