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Tag Archives: marketing
Strategic INsights: Branding part 1
Recently I wrote a 3-part series on marketing strategy aimed at giving in-house designers insight into how their marketing colleagues come up with those programs we’re asked to design for. For the last few decades branding has also played an importan…
Bryn says, "Marketing isn’t hard, except…"
The latest in a series of podcast/interviews with independent journalist and copywriter, Bryn Mooth, on how she’s using LinkedIn to market her services. Continue reading →
Writers speak? Out loud?
Copywriter (and CFC veteran) Sheila Hart-O’Connor shares details about her first experience speaking to a group. It wasn’t so bad! Continue reading →
Categories: Self Promotion for Graphic Design & Designers
Tags: marketing, self-promotion
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Should you bring cupcakes?
Allison Manley, of Chicago-based firm, Rogue Element, goes beyond the obvious suggestions for making first impressions to offer a few that are specific to creative professionals. Continue reading →
Categories: Self Promotion for Graphic Design & Designers
Tags: Designers, freelancing, marketing
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The Advanced Marketing Plan
Here’s an Advanced Online Marketing Plan for those who have a few tools under your belt and are looking for clients around the country (or the world!). Continue reading →
Categories: Self Promotion for Graphic Design & Designers
Tags: Designers, freelancing, marketing
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The Simplest Marketing Plan
Here are the 3 tools recommended in the Beginner Online Marketing Plan, which is also what you’ll learn in the new online marketing course through HOW U. Continue reading →
Categories: Freelance Design Work & How to Freelance
Tags: Designers, marketing, self-promotion
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How to spend your daily marketing hour?
In last week’s peptalk/webinar, I suggested that creative professionals should spend 1 hour per day interacting with prospects. Here’s how you can spend that hour. Continue reading →
Categories: Self Promotion for Graphic Design & Designers
Tags: Designers, LinkedIn, marketing, self-promotion
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Free marketing webcast Thursday (Jan 12)
Sign up for my hour-long free webcast to find out the simple “to dos” that will keep your pipeline full and your Marketing Machine humming all year long and get a kick in the butt! Continue reading →
Categories: Self Promotion for Graphic Design & Designers
Tags: marketing, self-promotion
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Which LinkedIn Apps to Use?
Social media makes you seem to be all over the place and LinkedIn apps are especially good for creative professionals and their marketing. Continue reading →
Categories: Self Promotion for Graphic Design & Designers
Tags: LinkedIn, marketing, self-promotion
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Your Marketing is Mature If …
In the September 2011 issue of HOW, the article “From Start to Smart” guides firm owners through the different stages their studio should evolve to as it matures. If you can answer “yes” to all four questions below, you’ve reached …
