Tech permeates all things San Jose. As the home of some of the world’s largest technology companies, the concept of creating a National Hockey League All-Star logo without embracing technology simply didn’t fit San Jose. So, the design team of the NHL and Franbrandz did more than embrace tech: they let tech envelop them....
Event platforms require far more than just a logo, and that includes type. Here, Tim Newcomb talks with Bill Frederick, principal and creative director of New Jersey-based Fanbrandz, about custom types for the NHL.
Getting your dream graphic design career in the sports industry won’t come easy, but fortunately for you three of the top creatives in sports have offered up personal advice on getting prepared and getting noticed.
Ice defines the National Hockey League. It also gives NHL designers a little extra to worry about when it comes time to design the in-ice graphics for the 30 arenas throughout the league.
The NHL Winter Classic is about more than just hockey. Find out how designing for heritage and nostalgia shapes this marquee event each year.