Tag Archives: package design

5 Creative Packaging Designs

Have you created an amazing promotional piece? The deadline for the the HOW Promotion & Marketing Design Awards is quickly approaching! Enter here. Creative packaging design attracts everyone. When our eyes land on an alluring package design, like moths to a flame, we gravitate toward that product and investigate further. The realm of uniquely gorgeous...

Break the Boundary Lines of Design Thinking

“When we don’t differentiate, the brand is nothing more than a quality promise to the consumer. But if there are six brands on the shelf and no one’s brave enough to stand out from one another, she’s [the consumer] is just going to switch from one to the other.” Christine Mau shared this revelation...

Bluemarlin Brands Science for SCI-MX

After experiencing a boost in popularity, U.K.-based sports nutrition brand SCI-MX needed some new packaging to entice a broader range of consumers. Integrated brand design firm bluemarlin stepped in to help with the transition from a relatively unknown product to one that is sold in national grocery chains and independent stores as well as...

Start Thinking About 2013 Holiday Packaging Design Now

The winter holidays are an obvious time to use limited edition package designs to boost sales of consumer products, but to be ready for the 2013 season, you’ll need to start promoting your services to your clients right now. Brian Pankratz offers some advice on his  Let’s Talk Packaging blog. Start planning now for...