7 Up set out to create a brand for a better-for-you beverage that would appeal to health-conscious millennials. The result was Lemon Lemon, a global brand and premium sparkling lemonade.
In the latest HOW Design Live podcast episode, Ilise Benun, founder of Marketing-Mentor.com and HOW Design Live Programming Partner, talks with Hamish Campbell, Creative Director at Pearlfisher, who spoke this year at HOW Design Live on the provocative topic of Who Cares About Packaging Anymore?
Check out ThoughtMatter's award-winning holiday promotion: a beautifully designed collection of bitters to demonstrate their packaging design capabilities and exemplify the ethos of the studio.
At The Dieline Conference, you’ll learn how to maximize the power of design and strategy in the world of packaging and branding. On the agenda ...
More and more consumer brands are recognizing the power of packaging and investing in great design. What does this mean for you and the future of packaging?
Happy Halloween! If you're just not ready to say goodbye to the spooky season yet, try one of these tasty pumpkin beers with even tastier packaging designs!
Blow me down! International Talk Like A Pirate Day be upon us once more. Here are 9 nautical designs to shiver yer timbers! Arrrgh!
Any time is the perfect time to indulge in a little bit of cocoa while savoring some of the best packaging design from around the world.
For one weekend only, Netflix offered branded marijuana. Yes, weed based on Netflix Originals. And the packaging design is…
Native's packaging design is unique among brands. Also they have rosé and mimosa-scented deodorants. You're going to want to check this out.