Tag Archives: packaging

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Pearlfisher Revolutionizes the Russian Baby Food Market

HOW Design Live speaker Hamish Campbell and the creative team at Pearlfisher recently aimed to revolutionize the Russian baby food market with their brand creation for Sami-s-Usami, a new brand and range of products created by Umnitsa, one of Russia’s baby-food companies. No easy task, but Pearlfisher pulled it off with brand strategy, identity design, packaging design,...

Design Job: Graphic Designer at Amika, Brooklyn

Looking for a Brooklyn design job? Luxury beauty company Amika is looking for a designer to join its in-house team in Williamsburg. Click through to learn more and apply: Work in a studio environment with a focus on branding, high-end packaging, print and digital media. Work within a team to create conceptual solutions for a diverse mix...

HOW Design Live: Special Offer

We know how it is, because we feel it, too … you go to HOW Design Live, you spend three or four days basking in the mutual love of your fellow creative professionals (people who get what you do), you fill your brain with half-day workshops, you get inspired by incredible speakers … And...

HOW Design Conference Speaker Debbie Millman

Get to Know Debbie Millman


Who hasn’t heard of Debbie Millman? She’s the host of the first weekly Internet radio talk show about design entitled “Design Matters with Debbie Millman.” She’s the president of the design division at Sterling Brands. She’s the author of five books on design and branding. She’s super talented, super accessible and super...

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30+ Gift Ideas for Designers

HOW editors and designers are feeling fully enveloped in the holiday season. View their holiday gift guides, chocked full of goodies for the color fanatic or packaging obsessed designer on your list.

Packaging Design: Learn from the Best

Package design is a challenging (and thrilling) discipline—it requires consummate color and typography skills, the ability to think in three dimensions and the mojo to capture a brand’s essence in a way that sells product. You’ll have a chance to discuss all that and more during The Dieline Forum, presented by HOW, November 3–4 at the Parc...

HOW Design Live Early Registration Extended

We had such overwhelming response to last week’s Early Bird registration deadline for June’s HOW Design Live mega-event, that we’ve decided to extend that discount registration offer until May 1. (This is for you, procrastinators!) What’s that mean? Well, you have another couple of weeks to take advantage of the early registration discounts: $180...

Dieline Conference Gets a Java Jolt

Just as I’m sipping my morning coffee (I’ll stipulate that it’s from my neighborhood roaster) comes word that two fantastic sessions have been added to the Dieline Package Design Conference, part of HOW Design Live in Chicago. Design managers from Starbucks and Seattle’s Best Coffee will each be giving presentations. You’ll get the inside...

Sexy Package

Dutch designer Marcel Wanders recently partnered with MAC Cosmetics to create some unusually gorgeous makeup packaging. The brush is pretty pricey at $75, but the lipstick is a more reasonable $22. via Abitare