Tag Archives: pricing

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Just a Reminder: Your Business Is Not About You

It’s a tricky concept but essential, so I’ll keep harping on it. So many aspects of your creative business are actually not about you. Your elevator pitch is not about you. The homepage of your web site is not about you. Your positioning statement is not about you….and on and on and on. If...

Graphic Design Proposals 101

Biggest Pricing Mistake: Are you making it?

If you itemize your pricing on graphic design proposals — literally listing out what each service costs — it could be time to stop. It’s actually one of the biggest mistakes I see creatives making. This “Chinese menu” approach subtly implies that your services can be ordered “a la carte” and that clients can pick and choose what...

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Command The Fees You Deserve: Jan 21-23 Live Online

I’m in San Francisco, prepping for my new online course, Command The Fees You Deserve, which will be streaming live this week (Wednesday through Friday, Jan. 21-23, 2015) from 12-6 PM Eastern (9 AM-3 PM Pacific). It’s free to RSVP and download the bonuses — so do it now! I don’t really imagine you’ll be...

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Package Pricing for Creative Services: Is It For You?

Lately, I‘ve been helping creative professionals develop “package pricing” to offer their prospects and clients, but the main question I get is, “Is it right for me?” How do you tell if your work is appropriate to package? One important question to ask yourself is this: Do you offer a variation on the same service to...

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The thrills and risks of freelancing — in the media again!

In honor of Labor Day, there are lots of articles about the new way people are working — although it’s not all that “new” to those of us who’ve been freelancing for YEARS, right? This insight I definitely see evidence of: ‘Many late-career freelancers are the most successful at it because they have years’ worth of...

Primer: Pricing Tips for Freelancers & Solopreneurs

Pricing design work is an important and challenging topic for creative professionals, so here’s a roundup of the most popular posts on how to price creative services. 3-Tier Pricing Strategy That Works Like Crazy via Ed Gandia’s Smarter Freelancer Podcast. How Laura Foley used the 3-tiered pricing technique the day after she learned it from Jason Blumer at...

[Podcast] The Art & Science of Pricing

There is an art and a science to pricing your services and to do it well, you have to have both! As a creative professional, the art part shouldn’t be a problem, right? I wrote about the “science” part in a HOW article published in the magazine and excerpted here. And I recently recorded the...