Tag Archives: pricing

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Package Pricing for Creative Services: Is It For You?

Lately, I‘ve been helping creative professionals develop “package pricing” to offer their prospects and clients, but the main question I get is, “Is it right for me?” How do you tell if your work is appropriate to package? One important question to ask yourself is this: Do you offer a variation on the same service to...

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The thrills and risks of freelancing — in the media again!

In honor of Labor Day, there are lots of articles about the new way people are working — although it’s not all that “new” to those of us who’ve been freelancing for YEARS, right? This insight I definitely see evidence of: ‘Many late-career freelancers are the most successful at it because they have years’ worth of...

Primer: Pricing Tips for Freelancers & Solopreneurs

Pricing design work is an important and challenging topic for creative professionals, so here’s a roundup of the most popular posts on how to price creative services. 3-Tier Pricing Strategy That Works Like Crazy via Ed Gandia’s Smarter Freelancer Podcast. How Laura Foley used the 3-tiered pricing technique the day after she learned it from Jason Blumer at...

[Podcast] The Art & Science of Pricing

There is an art and a science to pricing your services and to do it well, you have to have both! As a creative professional, the art part shouldn’t be a problem, right? I wrote about the “science” part in a HOW article published in the magazine and excerpted here. And I recently recorded the...

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Freelancers: It pays to charge what you’re worth

Several years ago I got a call from one of my favorite clients, who I’ll call “Frank” because it’s not his real name. “Tom,” he said, “we’re going to have to start working with someone less expensive. We simply can’t afford your rate anymore.” Was I disappointed? You bet. Frank had been a great...

Video interview with Ilise Benun & Mike McDerment, CEO of FreshBooks

Pricing Tips for Freelancers (+ Resources too!)

More and more mainstream publications are writing more and more frequently about the challenges of freelancing — here’s one more article from Alina Tugend (@atugend) of The New York Times “Personal Business” section (from 5/31/14) called “Tips for Those Who Set Their Own Salaries.” In it she cites Lindsay Van Thoen from The Freelancers...