Tag Archives: pricing

[Podcast] The Art & Science of Pricing

There is an art and a science to pricing your services and to do it well, you have to have both! As a creative professional, the art part shouldn’t be a problem, right? I wrote about the “science” part in a HOW article published in the magazine and excerpted here. And I recently recorded the...

Tom T bug

Freelancers: It pays to charge what you’re worth

Several years ago I got a call from one of my favorite clients, who I’ll call “Frank” because it’s not his real name. “Tom,” he said, “we’re going to have to start working with someone less expensive. We simply can’t afford your rate anymore.” Was I disappointed? You bet. Frank had been a great...

Video interview with Ilise Benun & Mike McDerment, CEO of FreshBooks

Pricing Tips for Freelancers (+ Resources too!)

More and more mainstream publications are writing more and more frequently about the challenges of freelancing — here’s one more article from Alina Tugend (@atugend) of The New York Times “Personal Business” section (from 5/31/14) called “Tips for Those Who Set Their Own Salaries.” In it she cites Lindsay Van Thoen from The Freelancers...

When They Ask You to Work for Free, Say This

I didn’t intend to work on this gorgeous, sunny, Sunday morning. But when I read the article on the cover of the NY Times Sunday Review section, Slaves of the Internet Unite, by Tim Kreider, author of “We Learn Nothing,” a collection of essays and cartoons, I just had to post. It’s about this annoying trend you’ve...

Graphic Artist's Guild Handbook of Pricing and Ethical Guidelines

What Should You Pay for Copywriting?

You don’t often have a chance to see actual prices from actual creative freelancers. It’s something most keep pretty close to their chest. One exception is Ed Gandia, B2B Copywriter specializing in technology (who also spoke at CFC 2012 in Boston). Amazingly, Ed is giving away his rate sheet (on this page) — you see...

Screen shot 2012-12-17 at 11.04.12 AM

Best of the Blog 2012: 3 Keys To Increasing Your Design Fees

Design firms routinely underprice their work. It seems as though they don’t trust their own value, thinking, “If I can do it, it must be easy.” Therefore “I don’t dare ask for…” whatever. It’s no wonder that the vast majority of design firms in the US, UK and EU have fewer than 10 employees. They’re...