Tag Archives: Process

Do Field Tests

In the world of verbals & visuals, subjectivity reigns. So how, in a discipline filled with varying opinions, do you know for sure something will work? I call them field tests.

Lead User-Centered Ideation

Bridging the gap from research to idea development can be stumbling block for many designers. With a bit of creative planning, your brainstorming sessions can yield ideas meaningful to your intended user.

Embrace Design Strategy

Beautiful design is wonderful, but without having a solid context for the work first, you’re depending on luck to really nail solutions. To solve business problems, to do work that will be a sound investment for your clients, you need to start with strategy.

Build a Better Design Process

Although it’s easier to blame your coworkers or clients when things go wrong on a design project, the truth is that most problems are related to breakdowns in process, not people. That’s why it’s critical for designers to have a deep understanding of how they work.

Waste Time

Discussions about design work are often centered on the important functions of getting and doing more work, but a complete picture of the design process has more than just two steps. As clients and employers feel pressure to shorten timeframes to protect budgets and profits the creative process feels the squeeze.

Make (No) User Assumptions

People are surprising and unpredictable. The appeal of primary user research is more than sharing interesting antidotes at presentations (or cocktail parties) but to uncover how people really behave.