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Tag Archives: promotion
How many of you have your elevator pitch ready? No? Shame on you! Over the years, the elevator pitch has become increasingly important as an key component of the in-house designer’s toolbox, especially considering all the areas within a corporate …
“Happy Xmas (War Is Over)“, written by John Lennon and Yoko Ono and released as a single in 1971 has become a ubiquitous FM radio staple of the holiday season. The song was the final note from the 1969 campaign …
PARSE SELF PROMOTION WEEK: A well-done promotion is one that has a straightforward purpose, a simple message… and is as “sticky” as possible. Another key element to promotions is to create them in a way that makes them stick out yet not be… well, annoying.
A point of view is your perspective about something that evokes conversation. Conversation will help you learn more about your clients, and help your clients learn more about you in a way that helps form bonds and foster involvement.
Entertainment is at the very heart of how we, as creatives, capture attention, retain memory and build street evangelism.
by Justin Ahrens Want to have better conversations or be more interesting in meetings? Learn to talk about more than the weather. Not everyone is a great conversationalist, and even the best have a tough day now and then. Plus, …
Whether we’re designers, writers, illustrators, photographers, creatives or clerics, we call some facet of marketing “home.” Our pictures, words, drawings or photographs play a part in the unique purpose of altering human behavior in favor of our client’s product, service or offering. Which is just fancy-schmancy talk for generating ideas to convince someone to buy our client’s toys; ideas that we want to be big, fat, hairy, monstrous successes.
By now you’re aware that branding strategies are distinct from marketing strategies, even thought they are closely related (and as designers, I know you are aware of how visual identity is different from brand). Last week I reviewed at a …
What are the top three ways to promote your business as a freelancer? Ilise Benun presents expert advice on this and more, new on Design TV. Design TV, presented by HOW and Print, brings you weekly featured videos and webcasts, …
Hi there, Professor Andy here. Ready to keep trekking 2012’s path to becoming a smarter designer? Yes, then lets continue our briefing of the strategies behind branding, and how they tie-in with marketing. We left off last week by realizing …