Tag Archives: promotion

Strategic Insights: Branding part 2

Hi there, Professor Andy here. Ready to keep trekking  2012’s path to becoming a smarter designer? Yes, then lets continue our briefing of the strategies behind branding, and how they tie-in with marketing. We left off last week by realizing that today’s businesses value success not by sales numbers alone, but by ensuring that customers …MORE More

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Strategic INsights: Branding part 1

Recently I wrote a 3-part series on marketing strategy aimed at giving in-house designers insight into how their marketing colleagues come up with those programs we’re asked to design for. For the last few decades branding has also played an importan… More

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5 Memorable Holiday Promotions

Don’t miss the opportunity to put yourself out there, in whatever form, and show clients (both old and new) just how awesome you are. Here are 5 holiday self-promotions that have us talking. More

Categories: Featured, Self Promotion for Graphic Design & Designers | Tags: , | Leave a comment

2011 Promotion Design Awards Best of Show

For this year’s Promotion Design Awards Best of Show winner, A client promotion for Puma Canada leaves a memorable footprint and shows that every medium offers a chance to be your best. More

Categories: Competition Galleries, Design Inspiration: Ideas for Designers, Design Projects, HOW Magazine, Promotion Design Awards, Self Promotion for Graphic Design & Designers, September 2011 Issue | Tags: , , | 2 Comments

3 Soft-Sell Strategies to Define Your Social Media Presence

When passion is your guide and the web is your sketchbook, you can find more than creative inspiration. If you’re lucky, you’ll find some great clients, too. In the September 2011 Issue of HOW, you’ll read about designers whose self-driven … More

Categories: Design Business & The Industry of Design, Featured, HOW Magazine, Self Promotion for Graphic Design & Designers, September 2011 Issue | Tags: , , | 1 Comment

Missed Promotions

While missing out on a promotion is disappointing, there may be an upside: You may emerge from the situation with a clearer sense of where you want to go, as well as how to get there. These tips can help you learn from the setback and increase your chances of landing a promotion in the future. More

Categories: Design Careers: Industry Advice & Job Search Tips, Featured, In-House Design: Careers & Advice, On the Job: Advice & Tips for Designers | Tags: , , | 1 Comment