Tag Archives: rebranding

Andrew Gibbs on The Dieline’s New Branding

The Dieline teamed up with Pearlfisher New York to update The Dieline's branding and identity. The Dieline's CEO, founder and editor-in-chief, Andrew Gibbs weighs in on the rebrand, website redesign and provides exclusive photos of the work-in-progress.

Mall of America’s New Logo and Rebranding

Rebranding work is always interesting to me because it usually involves so many elements, such as combining a company’s history with contemporary design elements. Okay, I’ll come clean, I enjoy before and after scenarios, especially when it involves a well-known entity, such as the Mall of America. To rebrand the Mall of America for...

Wendy's logo design

Rebranding Wendy’s

The brand transformation of Wendy’s that started with a fresh new logo (that will be rolled out beginning in March) is continuing with the redesign of the restaurants themselves by San Francisco-based Tesser. There are four different concepts that are being used for the rebranding but all feature lounge seating with fireplaces, flat-screen TVs,...