Tag Archives: self promotion

The Creative Freelancer’s Guide to Drafting a Resume

Posted on January 8, 2013 by Ilise Benun

Does a creative professional need a resume? Kristen Fischer, author of “When Talent Isn’t Enough” thinks so and shares tips on what should be in it. Continue reading → More

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Creating Your Personal Brand

Posted on August 22, 2012 by Ilise Benun

Freelancer, Martha Retallick, on personal branding for freelancers: how to capitalize on your uniqueness and develop your individual brand personality. Continue reading → More

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The Marketing Harvest

Posted on July 12, 2012 by Tom Tumbusch

Copywriter, Tom Tumbusch, on how marketing your business is like growing berries: a lot of hard work that doesn’t seem worth it at first, but soon everything becomes a lot easier. Continue reading → More

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How can you differentiate yourself?

Posted on May 14, 2012 by Ilise Benun

See how Nat Clymer, portrait photographer, demonstrates his point of differentiation and stands out from the clutter through his email marketing. Continue reading → More

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How to Make the Most of a Testimonial

Posted on April 11, 2012 by Ilise Benun

Here are 4 ways I recently used an amazing testimonial I got from a happy client. You can use for yourself as a blueprint. Continue reading → More

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How to Make the Most of a Testimonial

Posted on April 11, 2012 by Ilise Benun

Here are 4 ways I recently used an amazing testimonial I got from a happy client. You can use for yourself as a blueprint. Continue reading → More

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How to Reject Rejection When Pitching New Biz

Posted on April 3, 2012 by Ilise Benun

Actor-turned-writer/PR pro and blogger, Rob Biesenbach, with tips on pitching new business — a big challenge for creative freelancers. Continue reading → More

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How to say, "Your (blank) needs help!"

Posted on February 20, 2012 by Ilise Benun

Have you ever seen a really bad web site (or brochure, etc.) and wish you could tell the company how bad it is and how much better it would be if they hired you to fix it? Continue reading → More

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Confidence, the client’s aphrodisiac

Posted on July 12, 2011 by Seth Erickson

Being the optimistic entrepreneur that I am, I approached this CEO.
I explained to him that I had some ideas that could really improve the UX (user experience) of his site. He politely declined and told me that their focus was in a different area at t… More

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Confidence, the client’s aphrodisiac

Posted on July 12, 2011 by Seth Erickson

Being the optimistic entrepreneur that I am, I approached this CEO.
I explained to him that I had some ideas that could really improve the UX (user experience) of his site. He politely declined and told me that their focus was in a different area at the time. I explained that even if their focus was in another area, my expertise could help customer retention since happy customers are always good for the bottom line. He again explained that they knew that some things needed to be overhauled on the site but it still isn’t their focus right now. So what did I do? Continue reading → More

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