Tag Archives: self promotion

Jill so-you-want-to-start-a-newsletter

Don’t start a newsletter unless…

A consistent newsletter can be a wonderful way to engage clients and prospects, and even land new projects! But the key word is consistent. Sending a newsletter every now and then can actually send a message that says: “Hey, I’m just letting you know that I’m inconsistent.” Nobody wants to send that message, right?...

Damien2014square

How to Turn Your Gorilla Client into a Monkey

Don’t get me wrong. I like gorillas and monkeys too, but when it comes to business, it’s smart to keep a close eye on how your gross profits are divided up amongst your client roster. Any client that is 20% or more of your gross profits (fee + mark up) is a gorilla client. A...

Ilise Benun on your online marketing plan

Time for a Marketing Reboot?

If your marketing has slowed down lately, you’re not alone — and there are lots of possible reasons why…. It could be the effect of the summer lull. Or maybe you’re coming off a monster project that consumed every bit of your time and energy and you literally couldn’t focus on anything else while it was going...

Jill Anderson of Jill Lynn Design

Step Away From Your Website

Can you see your website through objective eyes? Like most of the work we do, it’s hard to be objective about our own website. We either designed it ourselves, or played a big role in the process. We made decisions and ultimately had a site we liked enough to use. Eventually, we breathed a...

44% Increase in 2013 == Success!

I got this good news in an email newsletter from Jeanine Davis, a creative freelancer I work with. She’s been “solo” for 2 years now and in her second year surpassed her goals with a 44% increase! Here’s how…. Marketing works, I’m proof. I grew my business a whopping 44% in 2013 and I...