Tag Archives: self promotion

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Kredo: A Retina-Quality Portfolio App

As HOW’s online editor, I’m heavily invested in the latest developments in the design world—and, of course, great portfolio design. So imagine my excitement when I first heard about the new Kredo app, known widely as “the world’s first retina-quality portfolio network.” Designed for the iPad by Format.com co-founders Tyler Rooney and Lukas Dryja,...

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Just a Reminder: Your Business Is Not About You

It’s a tricky concept but essential, so I’ll keep harping on it. So many aspects of your creative business are actually not about you. Your elevator pitch is not about you. The homepage of your web site is not about you. Your positioning statement is not about you….and on and on and on. If...

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Command The Fees You Deserve: Jan 21-23 Live Online

I’m in San Francisco, prepping for my new online course, Command The Fees You Deserve, which will be streaming live this week (Wednesday through Friday, Jan. 21-23, 2015) from 12-6 PM Eastern (9 AM-3 PM Pacific). It’s free to RSVP and download the bonuses — so do it now! I don’t really imagine you’ll be...

Jill Anderson of Jill Lynn Design

How to Make Your Web Site 2015-Ready

A little simplicity, clarity and space to breathe seem like great ways to approach a new year, don’t they? They’re also super-relevant ways to approach web design that looks like it belongs in this century. In my latest blog post, I share 6 website updates I’m personally making to get my website 2015-ready. Here are 2...

4 Actions Plans for Especially Creative Professionals

If you want better clients in 2015, you need an action plan. They come in all shapes, sizes and prices, from simple to complex. Here are some excellent ones tailored to creative professionals and highly recommended:  The 2015 Marketing Plan + eCalendar. Created by Marketing Mentor (that’s me!), this plan simplifies marketing mayhem by guiding you through...

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Don’t start an email newsletter unless…

A consistent email newsletter can be a wonderful way to engage clients and prospects, and even land new projects! But the key word is consistency. Sending an email newsletter every now and then can actually send a message that says: “Hey, I’m just letting you know that I’m inconsistent.” Nobody wants to send that...

Damien2014square

How to Turn Your Gorilla Client into a Monkey

Don’t get me wrong. I like gorillas and monkeys too, but when it comes to business, it’s smart to keep a close eye on how your gross profits are divided up amongst your client roster. Any client that is 20% or more of your gross profits (fee + mark up) is a gorilla client. A...

Ilise Benun on your online marketing plan

Time for a Marketing Reboot?

If your marketing has slowed down lately, you’re not alone — and there are lots of possible reasons why…. It could be the effect of the summer lull. Or maybe you’re coming off a monster project that consumed every bit of your time and energy and you literally couldn’t focus on anything else while it was going...

Jill Anderson of Jill Lynn Design

Step Away From Your Website

Can you see your website through objective eyes? Like most of the work we do, it’s hard to be objective about our own website. We either designed it ourselves, or played a big role in the process. We made decisions and ultimately had a site we liked enough to use. Eventually, we breathed a...