Tag Archives: selling tips

6 Techniques for Selling Without Begging

This article was originally featured in HOW’s Creative Business issue. Find the full issue in MyDesignShop. The problem is clear: You need more business. Not because you aren’t busy, but because then you could be choosier about which clients you work with. But if there’s one thing firm owners and entrepreneurs hate, it has...

The Power of 3

For many years now I’ve been fascinated by the number 3 and how it seems to have an important and powerful place in our culture—at times even magical. Think about it—the Holy Trinity; Goldilocks and the 3 Bears; The 3 Little Pigs; 3 Little Kittens; Winkin’, Blinkin’ and Nod; 3 Men in a Tub;...

INspiration Wednesday: George Lois

“Most people work at keeping their job, rather than doing a good job. If you’re the former, you’re leading a meaningless life. If you’re the latter, keep up the good work.”   George Lois (born June 26, 1931) is an American art director, designer, author and one of the original “Mad Men”.  A unique...

Going Up?

How many of you have your elevator pitch ready? No? Shame on you! Over the years, the elevator pitch has become increasingly important as an key component of the in-house designer’s toolbox, especially considering all the areas within a corporate environment that employees intersect—coffee rooms, cafeteria, hallways and, of course, elevators. Essentially it’s a...

Fuel INjected In-house: It’s About Time(ing)

If your pitches are tanking, fine-tune your timing. If you’re striking out when selling ideas to bosses and clients, maybe your timing is off. Timing is everything when selling fresh ideas. To understand its value, look at Apple. Steve Jobs has an exquisite ability to time his most innovative introductions for widespread approval and...

Fuel INjected In-house: Get In Sync With The Sell

It’s not enough to have ideas. You have to sell them. “Actually, it doesn’t matter one bit to me whether you’re any good at design,” says Seth Godin. “The odds are you probably are very good. It doesn’t matter. What matters is whether you can sell designs to your clients.” In a recent editorial...

INside Track: My Filter – My Fault

I received an email from a member of our Sales team at Designer Greetings asking if our Art department had any new signage for a customer presentation or if our team had included signage examples on a set of presentation boards we had created for the pitch. My knee-jerk reaction/interpretation was that we were...

The Speakers Speak: Sam Harrison Talks Creatively About Creativity & The Art Of The Sell

The Speakers Speak is a series of insightful interviews with the 2011 InHOWse Conference presenters. This week Sam Harrison, speaker, writer and thought leader, addresses an in-house team’s greatest challenge and greatest opportunity – creativity. His grasp of the challenges that creatives face when working in the corporate environment coupled with his ability to...

Selling creative products?

A good business plan is like a map — it shows where you’ve been and where you’re going. A glance at the map will tell you if a new ambition is an out-of-the-way detour or a route to your destination. Are you planning to increase your retail venues in the coming year? Or will...