Tag Archives: storytelling

Create Your Signature Story with David Aaker

We all know that storytelling is at the core of design, but what is the art—and the science—of storytelling beyond Once Upon a Time? One of the overlooked essentials of branding is the “signature story,” according to David Aaker, who is a brand guru and the author of Creating Signature Stories.

An Interview with Adam Ladd, Fresh Off Making the HOW 100

Adam Ladd has worked in branding, art direction, and magazine layout, and along the way, he happened to see and use type—a lot. Having been the art director and designer for both HOW and Print magazines, you've probably seen his work, especially if you were a regular reader of those two publications.

Storytelling Online: A Powerful Design Tool

It is a point I have been harping on for some time now, and this personal wedding site serves as a vivid example, storytelling is one of the next big trends in web design. For quite some time now the industry has focused on delivering to the point and extremely crystal clear sales pitches. You...

Photojojo: E-Commerce Website with a Story to Tell

I am a huge fan of funky niche e-commerce websites like Photojojo. And with the new design for Photojojo, I simply can’t help but love it even more. Let’s just say it: The design is juicy. The colors pop off the site’s home page, the typography is whimsical and engaging, and the flow of...

Always Creative: A Great Approach to Storytelling in Web Design

Storytelling as a creative mechanism is a web design trend that continues to gain popularity. You might not view this website, for Texas print/interactive agency Always Creative, as a textbook example of the approach, and it isn’t. It is, however, a fantastic  example of how to put the storytelling approach to work in your...

Site of the Day: 10000ft.com

This great one-page website is a nice a twist on the typical app promotion site. First off, it leads with a video and few words about the product. I’d want to include more about what the product is, but perhaps curiosity drives people to watch the video, which has a substantial impact on the...