Tag Archives: strategy

Learn How to Supercharge Your In-house Team

Learn How to Supercharge Your In-house Team By Ed Roberts What are the key characteristics of a high-performing in-house team? What makes some in-house teams more highly valued than others? It isn’t just talented people and awards—trust me.   We all know the basic foundation of a solid in-house team lies in its ability...

The Power of 3

For many years now I’ve been fascinated by the number 3 and how it seems to have an important and powerful place in our culture—at times even magical. Think about it—the Holy Trinity; Goldilocks and the 3 Bears; The 3 Little Pigs; 3 Little Kittens; Winkin’, Blinkin’ and Nod; 3 Men in a Tub;...

Lunch with Mark McGuinness, a Fearlessly Resilient Mind

Lunch with Mark McGuinness, a Fearlessly Resilient Mind By Ed Roberts Virginia, my beloved grandmother, drove me to the School of Design on the campus of North Carolina State University in the winter of 1987. I remember wearing the same black suit I wore to my very first interview—at McDonald’s. It was hard looking...

Strategic Insights: Branding part 3

By now you’re aware that branding strategies are distinct from marketing strategies, even thought they are closely related (and as designers, I know you are aware of how visual identity is different from brand). Last week I reviewed at a high level how to build a coherent brand platform, but how do you even...

Strategic Insights: Branding part 2

Hi there, Professor Andy here. Ready to keep trekking  2012’s path to becoming a smarter designer? Yes, then lets continue our briefing of the strategies behind branding, and how they tie-in with marketing. We left off last week by realizing that today’s businesses value success not by sales numbers alone, but by ensuring that...

Strategic INsights: Branding part 1

Recently I wrote a 3-part series on marketing strategy aimed at giving in-house designers insight into how their marketing colleagues come up with those programs we’re asked to design for. For the last few decades branding has also played an important part in the corporate landscape, with designers paying a vital role. Because marketing...