Tag Archives: strategy

Learn How to Supercharge Your In-house Team

Learn How to Supercharge Your In-house Team By Ed Roberts What are the key characteristics of a high-performing in-house team? What makes some in-house teams more highly valued than others? It isn’t just talented people and awards—trust me.   We all know the basic foundation of a solid in-house team lies in its ability...

The Power of 3

For many years now I’ve been fascinated by the number 3 and how it seems to have an important and powerful place in our culture—at times even magical. Think about it—the Holy Trinity; Goldilocks and the 3 Bears; The 3 Little Pigs; 3 Little Kittens; Winkin’, Blinkin’ and Nod; 3 Men in a Tub;...

Lunch with Mark McGuinness, a Fearlessly Resilient Mind

Lunch with Mark McGuinness, a Fearlessly Resilient Mind By Ed Roberts Virginia, my beloved grandmother, drove me to the School of Design on the campus of North Carolina State University in the winter of 1987. I remember wearing the same black suit I wore to my very first interview—at McDonald’s. It was hard looking...

Strategic Insights: Branding part 3

By now you’re aware that branding strategies are distinct from marketing strategies, even thought they are closely related (and as designers, I know you are aware of how visual identity is different from brand). Last week I reviewed at a high level how to build a coherent brand platform, but how do you even...

Strategic Insights: Branding part 2

Hi there, Professor Andy here. Ready to keep trekking  2012’s path to becoming a smarter designer? Yes, then lets continue our briefing of the strategies behind branding, and how they tie-in with marketing. We left off last week by realizing that today’s businesses value success not by sales numbers alone, but by ensuring that...