Challenging to understand and even more complicated to define, the proper perspective on value creation is a critical function for the future creative.
Creatives get this question all the time and often give the easy answer: a number, unadorned. $50 or $150 or $300—the number itself is irrelevant. What’s relevant is that it requires no conversation.
Ever return to a reunion and been frustrated when former classmates are surprised at your success? It may be human nature to pigeonhole each other, and since (most) clients are human, they have a natural tendency to make assumptions about your firm's abilities that will be tough to change. Here are 6 things to...
Designers are always working on building trust with their clients. In order to effectively work towards meeting the many challenges our planet faces, or simply helping businesses create better relationships with their customers, designers need to be valued and respected.
The language we use to explain our work often reflects the attributes to which we assign the most importance. Giving your clients a consistent indication of where to focus their attention will help them give more useful comments and keep the project on track.
Beautiful design is wonderful, but without having a solid context for the work first, you’re depending on luck to really nail solutions. To solve business problems, to do work that will be a sound investment for your clients, you need to start with strategy.
Great design requires great designer /client collaboration. If you are a graphic designer, then you know all too well that one of the hard, yet fascinating, things about design is that it requires so many kinds of knowledge and thought—from conceptual to technical.
Picture your best client. What do they need from you? How often do they need you? What kind of projects do they have?
Yes, you need a marketing plan, though something that will fit on the front and back of one napkin will work fine. Yes, you need marketing materials. Yes, one person needs to be charged with making this happen. But there are four things that will do more than anything else in making you successful...
It used to be that businesses had to have stood the test of time in order to be trusted, and it was far more difficult to gain trust without the credibility of experience. Today, because anyone with something to say or a good idea can get out there in a matter of minutes and...