The Ultimate Brand Strategy Guide

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Creating Your Own Brand & Helping Client Brands Flourish

Any designer working on building a brand strategy understands how difficult the process can be. Brand development strategy and rebranding strategies are complex, requiring a multifaceted approach that results in long-term credibility, strength and success. The most trusted brands across the world rely on designers who understand the intricacies of brand strategy to guide their business to success.

If you want to build or grow your own brand or position yourself as a brand strategy expert, HOW’s Ultimate Brand Strategy Guide: Building Your Own Brand & Helping Client Brands Flourish is the perfect resource for you. In this collection, you’ll find articles from HOW’s most trusted brand strategy experts, with examples that will help you excel as a designer and as a branding guru.

Brand designers of all skill levels will learn new skills from the articles and resources in this comprehensive guide. You’ll find brand strategy tips from trusted experts such as Matt Mattus, Michelle Taute, Terry Lee Stone, Tim Williams and more. Simply enter your email to download the entire free guide today!


From brand development strategy tips to rebranding strategies to revive existing brands, this complete guide can help you build a strong personal brand and become a trusted resource for your clients!

What does it take to become a brand strategy expert? How can your brand building strategy help you and your clients? What are some branding strategy examples?

This guide will answer these questions and give you a thorough understanding of what it takes to create credible, recognizable brands with strength and longevity. It’s your key to success as a designer and an authority on marketing branding strategy. Whether you’re just scraping the surface of brand development, or you’re a seasoned professional who’s developed hundreds of brands, this guide includes dozens of articles that will help you improve your skills and gain insight into some of the world’s most effective brand strategy examples.

Here’s what you’ll find in this free download:

Brand Development Strategy: Building Your Own Brand

Brand Development Strategy: Building Your Own Brand

You’re great at developing brands for your clients, but how effective is your personal brand? This guide offers several great resources for creating your own brand building strategy so that clients will look to you as a trusted resource. Learn how to position yourself as a branding expert in “Is Your Brand an Expert?” by John Parham so that your own brand is as powerful as those you develop for your clients. Business expert Tim Williams shares his tips for building an effective brand for yourself in “7 Steps to Build a Better Brand.”

Multifaceted Branding Strategy: Branding Across Media & Across the World

Multifaceted Branding Strategy: Branding Across Media & Across the World

Designers must keep the appearance and messaging consistent across a wide range of media.
Check out brand positioning strategy examples that have worked for some of the top brands, as well as celebrity branding strategy, logo design, and brands that represent different lifestyles. You’ll even find global brand strategy examples in this comprehensive guide. In “The End of a Trend,” Matt Mattus delves into the ways brand strategy and the values and tastes associated with those brands vary across cultures. Learn the role of branding in our visually-saturated world.

Brand Marketing Strategy: Boosting Brand Visibility & Credibility

Brand Marketing Strategy: Boosting Brand Visibility & Credibility

So you’ve created a strong, impressive brand with the potential for worldwide recognition. How do you ensure that it gets the visibility it needs to succeed? Learn how to extend your brand in “Playing to the Fans” by John Parham. In this article, Parham explores ways to build your brand’s recognition and reach through unique offerings to your pre-existing audience, including sales, special offers and other branding & marketing strategy ideas that will take your brand to the next level.

Rebranding Strategy: Reviving Existing Brands

Rebranding Strategy: Reviving Existing Brands

What happens when your brand needs a redesign? Explore the rebranding strategies firms have used when facing the challenging process of creating new identities without destroying the businesses they worked so hard to build. In “(Re)Making a Name for Themselves,” Bryn Mooth explores the risks, time and dedication involved in taking the leap to a new brand identity. Meet two principals who took the leap and repositioned their firms for growth and longevity with a strong rebranding strategy.


What are you waiting for? Get this guide and become a brand strategy expert today!

If you’re interested in building your own brand, bolstering your brand strategy, or positioning yourself as an all-around branding expert, you’ll find what you need in the Ultimate Brand Strategy Guide: Building Your Own Brand & Helping Client Brands Flourish. Learn the best brand development strategy and explore the multifaceted approach to brand design. Whether you’re building a brand from scratch or reviving an established brand, this guide provides a comprehensive look at what works and what doesn’t, including engaging stories, helpful advice and new ideas for designing and growing the most credible and recognizable brands possible.

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