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communicating-brand-strategy

Q&A: How to Communicate Brand Strategy to Clients

I’ve been consumed with gathering all the branding tips I can. My hyperfocus on everything branding might be a little obsessive at the moment, but that’s because I’m reevaluating my own personal brand. Plus, it’s always beneficial to be informed of the best branding practices. In the process of devouring all the branding information, I...

fathersday

23 Last Minute Father’s Day Ideas for the Designer Dad

Don’t miss the early bird deadline for the HOW International Design Awards! This is HOW’s biggest competition with entries from Canada, Mexico, Israel, Italy, Germany, Australia, Brazil, the U.K., the U.S. and many more. Early bird ends August 12, 2017. Enter for your chance to win a Big Ticket to 2017 HOW Design Live in Chicago. Father’s...

brand-strategy

Our Top 10 Branding Tips

The importance of branding is a topic that designers face daily— from creating a brand from the ground-up to maintaining brand standards to communicating branding strategy to clients and to establishing ourselves as our own brand. Over the years, we have written articles on branding tips, excerpted lessons from HOW Design University courses, and featured designers...

seo-rankings

6 SEO Resources for Checking Website Ranking

You transformed a 1990’s GeoCities-style website into a modern and clean design. You’re feeling pretty proud of yourself – the amount of work that goes into polishing a diamond from coal after all is hard work. The client comes back to you and says that while the new website is aesthetically pleasing, the website...

Behance-Feature

The Benefits of Behance & How to Help People Find Your Work

I’m obsessed with Behance. Seriously. A little while back I had an idea for a HOW article that took an in-depth look into Behance and why so many creatives have joined this social media/portfolio/job listing/career launching platform. It only took about ten minutes of browsing to find way more than I ever imagined. If...