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building-client-relationships

3 Tips for Building Client Relationships

Every designer, rather in-house or entrepreneur, benefits from establishing positive client relationships – this is a no-brainer. Actually initiating that rapport is where it gets tricky. Design entrepreneur Shari Schwartz has lived through the process of building and sustaining a client base, and she shares her learning lessons in the course, How to Develop...

rainy-day-feature

After Effects Tutorial: Make it Rain

I dawned on the realization that teaching myself animation in After Effects limits my grasp on the program’s scope. Tinkering with the program did give me a useful working knowledge of the interface, however, it did not make me the autodidactic expert in After-Effects I hoped to be. I turned to the After Effects...

communicating-brand-strategy

Q&A: How to Communicate Brand Strategy to Clients

I’ve been consumed with gathering all the branding tips I can. My hyperfocus on everything branding might be a little obsessive at the moment, but that’s because I’m reevaluating my own personal brand. Plus, it’s always beneficial to be informed of the best branding practices. In the process of devouring all the branding information, I...