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A Memorable Mark by //JÖKULÁ

Follow us behind the scenes of the Readers’ Choice winning project from the logo category of the Seventh Annual Logo Design Awards (featured in the recent Creativity Issue of HOW magazine) to discover what made it stand out among so many submitted logos. And for your chance to be one of 20 winners in the 8th Annual Logo Design Awards, be...

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End the Feast & Famine Syndrome in Your Creative Business

“In 2014, about 1 in 5 graphic designers were self-employed,” – from the Bureau of Labor Statistics If you consider yourself one of the 20% of designers who are self-employed, then you’ve noticed that the creative business market is extremely competitive when it comes to winning over clients and staying financially afloat. While, yes, it’s...

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3 Tips for Building Client Relationships

Every designer, rather in-house or entrepreneur, benefits from establishing positive client relationships – this is a no-brainer. Actually initiating that rapport is where it gets tricky. Design entrepreneur Shari Schwartz has lived through the process of building and sustaining a client base, and she shares her learning lessons in the course, How to Develop...