My opening session for this year’s CFC is called, “You are a business” because many solopreneurs don’t realize that even though they are on their own, they ARE a business.
And when you don’t realize you are a business, you might miss out on valuable resources for “businesses.”
One example is Jim Blasingame’s site, Small Business Advocate. As a solopreneur, you might look at this site and say “This is for small businesses, not for me.” But once you see yourself as a business, you’ll realize how valuable this info can be. Take a look:
www.smallbusinessadvocate.com. Also, as a member of Jim's "Brain Trust," we've done lots of interviews about small business owners and marketing. Listen to those here.