With so many possible marketing tools at your disposal, one of the biggest challenges is choosing which to use and how much time to spend on them, especially as a freelancer, when you only get paid for “billable hours.”
It’s so easy to get swept up in the latest craze (yesterday it was Facebook, today’s it’s Twitter, or maybe Twitter is already yesterday? Either way, see David Pogue’s article in yesterday’s NY Times about his take on Twitter.).
The real question is: where do you find your real live clients, especially at a time like this? Where are you finding your clients?