For some reason, it seems like there's a buzz about customer service right now. As everything's become cheap and easy, service is becoming an essential way to stand out.
We may think we're in the business of making — writing copy, producing an illustration or photograph, creating a brochure — but really, we're in a service industry. (I say 'we' because I've got plenty of experience as a freelance writer myself.) We focus on the deliverables; we should pay as much attention to the service.
Lots of small businesses out there do what you do. Service is where you can really shine. Here's a tidbit on providing great customer service. But I'm interested to hear what YOU do to make your clients happy. Feel free to comment.